When was the last time your website was updated for user experience, conversions, speed, mobile friendliness, SEO, content, etc.? If you don’t even remember and you are struggling to get water damage and mold removal leads then we should talk. Contact us today for a free consultation. Your restoration businesses’ website is a window into […]
Tag: leads
Head, Heart & Boots Podcast Interview w/ Ben (Ironclad)
Ironclad’s very own Ben Ricciardi was recently a guest on the “Head, Heart & Boots” podcast where they discussed how to maximize your Google Business Profile including tips and tricks, and much more. Check it out https://www.floodlightgrp.com/podcasts/head-heart-boots/episodes/2147830810 If you want a FREE video analysis of your website and Google Business profile to see where you […]
Google Announces Bugs With Business Profiles
If you’ve experienced issues with your Google Business Profile including reviews not showing up, accounts getting suspended, etc. then you are not alone. Google acknowledges there have been bugs. In this video we break down what it means and what you can do. What is up everybody? Welcome to the Restoration Rundown Podcast, the podcast […]
What Is Your Unique Selling Proposition And Why It Matters
Why should someone do business with you vs your competition? This is why your USP (Unique Selling Proposition) is so important. Do you offer 24/7 emergency service? Do you have live chat on your website? Do you follow up when you say you are going to follow up? Being “run of the mill” won’t cut […]
Tired Of Wasting Money Or Lead Gen Services?
Short term, buying leads from lead gen services is fine but any restoration company can do this. However, long term if you want to build a real restoration business that you can eventually have a big pay day exit then you have to have a marketing strategy that not only drives traffic to your website […]
Organic Search Traffic Gives You A Competitive Edge!
When you do a Google Search for your “main service + City” (Ex. water damage restoration in Miami, FL) does your website show up on the 1st page of Google’s organic results (everything below Google Ads and maps)? If not then your primary option is to buy traffic via Google Ads. An organic search traffic […]
Missing Google reviews?
Do you have customers telling you they left you a Google review but they are not showing up in your Google Business Profile account? Unfortunately this is due to a bug within Google’s system. So don’t start a new account, just sit tight. When we have more updates on this we will keep everyone posted. […]
Google Business Reviews, How To Get Them And To What Do With Them
You should know by now how important getting reviews for your Restoration Business is, from conversions to rankings on Google – you need to get reviews consistently. But getting them can be a challenge, in this episode I discuss why you should be getting more reviews, how to get them, and then what to do […]
The Disconnect Between Sales and Operations
A common mistake we see not only with restoration companies but businesses in general is the disconnect between sales and operations. Here’s a clip from a recent Restoration Rundown podcast with our special returning guest Ricelli Mordecai, she talks about this issue and what happens when there is this disconnect. “Another one in collaboration internally, […]
Gaining your customers willingness!
“Don’t try to teach a pig how to sing, it doesn’t work and it frustrates the pig.” (Judge Judy). In this clip from our recent Restoration Rundown podcast with Ricelli Mordecai, one of the tips she gives is, “If you don’t speak the language of your audience, you can not obtain their willingness. And without […]