SearchersMost people utilize search engines when trying to find products and services they need. If ads are relevant to what the searcher is looking for, this means the searcher has achieved their goal.
AdvertisersAdvertisers benefit from PPC because it utilizes keywords that the advertiser has chosen to rank for and paired them with matching customers looking for the same keywords. Carefully curating your target audience with PPC helps to reach those who are actively and specifically searching for your product.
Search EnginesSearch engines aim to satisfy searchers and advertisers alike with the goal being providing relevant results. Searchers account for the search engine’s user base and advertisers comprise the revenue stream.
How Search Results Are Chosen With Google Ads
Is PPC Advertising The Right Choice For You?
Increase Customer Base
Potential customers directly searching for your services are supplied with solutions and relevant results from your offerings
Pay Low Costs For New Leads
: Efficiently spend what you budget and plan for while reaching targeted customers that are more likely to utilize your services.
Pay-Per-Click Marketing Keyword Research
Though sometimes time-consuming, adequate keyword research is an integral factor in determining the success of your PPC campaign. The best campaigns are reviewed frequently for growth and refinement in keywords. As each click is a cost, only the most relevant keywords should be chosen, after inputting much thought. This relates back to click through rate and quality scores because if your targeted keywords match what the searcher is looking for, not only does the searcher find what they’re looking for but you, the advertiser end up with sales.
Long-tail keywords should also be incorporated to ensure thoroughness. Choosing longer, more particular keywords can narrow a broader group into a more specific search, closing the gap between you and your target potential customers.
Example: water damage restoration :
Proper keyword research also includes negative keyword research. Negative keywords are words and phrases that you do not want to rank for. This helps to weed out customers who may be searching for similar products or services to yours.
Example: water cleaner
Once your campaigns are established, be sure to evaluate the effectiveness of your keywords often, both targeted and negative, to ensure the highest ROI. Ad groups may also perform better when split and more narrowly targeted. Regular optimization always helps to improve quality scores.