- 855-976-3759
- 9100 Belvedere Road., STE 204, West Palm Beach, FL 33411
About Us
Don't Just Expect Results Get Results
Restoration Marketing Is All We Do
Ironclad Restoration Marketing works exclusively with restoration companies, it's all we do, and it's why we're good at it. Restoration isn't like other industries. Demand spikes with hurricanes, storms, and floods, then turns on a dime for the everyday losses; black mold, dishwasher leaks, fire damage. Winning that work means showing up at the exact moment a property owner is searching, and that's what we build our clients to do.
It's also why restoration contractors across the country look to us as a leading voice in the space. Ironclad was founded in 2015 by Ben Ricciardi and John “JC” Cariaso, and in the years since, Ben has authored multiple books on Restoration Marketing and launched the nationally syndicated “Restoration Rundown Podcast”, while our team has produced over 400 YouTube videos. It all adds up to one thing: hard-won insight that keeps our clients ahead of their competition. When you work with Ironclad, you're not getting a generalist agency dabbling in restoration. You're getting the team that helps set the standard for it.
The People Behind The Standard
Ben is the founder and CEO of Ironclad Restoration Marketing, a digital marketing agency based in South Florida that has worked exclusively with restoration companies since 2015.
Ben also owns and operates Ironclad Engineering, a civil site development contractor — so when he talks about the day-to-day reality of running a home services or contracting business, he's speaking from firsthand experience, not just marketing theory.
Ben is the author of The SOME BS Guide to Internet Marketing for Restoration Contractors — a standalone follow-up to his original No BS Guide — a regular contributor to industry publications including R&R Magazine and C&R Magazine, and hosts The Restoration Rundown Podcast. He also hosts the Ironclad Marketing Minute, featured in R&R Magazine.
Ben is a Christian, husband, and father of three. Faith and family come first for him, and that same commitment — showing up, doing right by people, and building something built to last — is what he brings to Ironclad and its clients every day. Outside of work, he trains Brazilian Jiu-Jitsu and spends time with his family in South Florida.
JC brings over 20 years of digital marketing experience to his role as Chief Operating Officer of Ironclad Restoration Marketing — including work with global brands like Ferrari, Puma, Columbia Sportswear, and Sony Music.
As COO, JC oversees daily operations across every department — sales, business development, account management, project management, and production — keeping execution sharp for every client on the roster.
For the past 10+ years, JC has focused specifically on the restoration industry, working with everything from national franchises to independent operators across the United States. That blend of big-brand marketing chops and deep restoration-specific experience is what keeps Ironclad's delivery consistent at every level.
Meet The Ironclad Team
The people behind the strategy, the content, and the calls your business runs on.
Why Choose Us
At the end of the day it’s all about getting our clients results which is our primary focus. Everything we do for our clients is geared towards success for years and years to come. This means building a solid foundation for the long term without taking any shorts cuts for temporary results. We have a solid team of experts that are trained to get results for our restoration clients combined with our proven track record of getting those prospects to contact our clients.
With so much noise online it’s easy to get caught up in the “Shiny New Object” syndrome but we hold our clients hands so that they can see and fully understand the Big Picture. We have an omni-channel approach that utilizes putting our clients online assets whether its through SEO, social media or paid ads in front of qualified prospects
Ready to Get Started?
Give us a call today for a consultation and to schedule a time to talk.
What We Do
We specialize in website design, SEO, AEO, GEO, Google Ads, Google Business Profile management, Local Service Ads, and video marketing combined into one omnichannel system built to do a single thing: get our clients more jobs. Online noise has made the old playbook obsolete; you can’t lean on one channel and hope for the best. Our goal is to claim as much focused real estate for our clients as possible across Google, AI and LLM search, and everywhere customers look. Because we understand the specific challenges restoration companies face, we deliver measurable results across water damage, mold remediation, fire damage, and specialty restoration. We don’t chase vanity metrics like impressions. At the end of the day, we know what actually matters: more jobs.