When you do a Google Search for your “main service + City” (Ex. water damage restoration in Miami, FL) does your website show up on the 1st page of Google’s organic results (everything below Google Ads and maps)? If not then your primary option is to buy traffic via Google Ads.
An organic search traffic gives you a competitive edge. Listen, attention is currency, right? The more placements for the more keywords you have on page one of Google, so if you’re dominating the search results for water damage restoration in your city, you’re gonna dominate that market, right? Your competitors cannot recreate your content experience. Think about that.
So if you’ve gotten yourself, you’ve got the right content, you’ve got the right value based information, it’s optimized to get you ranked, and now you’re ranking for a ton of stuff in your service area, that’s amazing! Pay-per-Click, whether you know this or not, so I could go into anybody’s Pay-per-Click, I can look at the top competitor in your city, we could reverse engineer their Pay-per-Click campaign and literally clone it, and then throw money at it and beat you out on Pay-per-Click. You can’t do that with SEO, technically.
If you want a FREE video analysis of your website and Google Business profile to see where you may be missing opportunities to generate more leads then just click on the link below to schedule a FREE strategy session today.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.