A common mistake we see not only with restoration companies but businesses in general is the disconnect between sales and operations. Here’s a clip from a recent Restoration Rundown podcast with our special returning guest Ricelli Mordecai, she talks about this issue and what happens when there is this disconnect.
“Another one in collaboration internally, one of the things that is very common is that you have the sales department and then you have the ops department. Your business development is always out there. Ops doesn’t even know what they do. There’s such a big disconnect and a lack of purpose, and engagement, and support. Right?
And we talk about that. We talk about, you know, this team here is the one that makes the phone ring. So do you have a phone to answer? And we create that cohesive collaboration that is a challenge that most companies deal with. They don’t prioritize relationship building with referring partners. And what happens is that when the pipeline is empty, what do we do now? What do we do?”
Follow Ricelli Mordecai: https://www.linkedin.com/in/ricellimordecai/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.