Benjamin Ricciardi

Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.

Website Design Showcase – MoldIQ

Website Design Showcase – MoldIQ

Here’s a new website that we designed from the ground up for MoldIQ, https://moldiqfl.com/. Big thanks goes out to my amazing team here at Ironclad for making this happen including Jay (web design), Nikki (content), Yasmin (project management). Remember, if your website does not look professional then the chances of that visitor even calling you […]

One thing that maybe killing your marketing efforts

One thing that maybe killing your marketing efforts

If you are struggling to get top Google map rankings or LSA (Local Service Ads) rankings and more importantly conversions then the one that maybe killing those marketing efforts is Google reviews. I know we may sound like a broken record but we can’t not stress how important getting Google reviews are when it comes […]

Hire the Specialist, NOT the Handyman

Hire the Specialist, NOT the Handyman

If the air conditioning in your home broke down, would you call a handyman or would you call a HVAC specialist? The answer is obvious. The same goes for digital marketing. For example, if you hire a generalist marketing agency, they have to first research which keywords to use for SEO and Google Ads, not […]

How to make a Google review QR code

How to make a Google review QR code

Are you struggling to get Google reviews? In this video we show you step by step how to make a Google review QR code using Canva which is free and how to get the Google review link in your Google Business Profile account. Then just give the QR code to your team so they can […]

Why you should focus on Google to get leads for your restoration business

Why you should focus on Google to get leads for your restoration business

Here’s a clip from my recent presentation at the Core Summit in Austin, TX. In this video I discuss why it is so important to dominate Google when it comes to your restoration business. I also walk you through the differences between LSA/Google Guarantee, Google Ads, Google Business Profile and the organic section. We want […]

You have more to lose than to gain by not asking your customers to leave a review

You have more to lose than to gain by not asking your customers to leave a review

Here’s a clip from our recent podcast with Zach Garrett from Liftify. One of the common issues he runs into are companies that are hesitant to ask their customers to leave a review. If they are unhappy they are going to leave a bad review regardless. However, you are better off having 100 reviews that […]

Want to go to the next level? You have to be able to delegate.

Want to go to the next level? You have to be able to delegate.

Here’s a clip from our recent podcast with Rod Cruce from Trifecta Growth Institute where he talks about a common problem restoration owners have which is they know what needs to be done and can do it themselves. BUT if they want to take their business to the next level they must be able to […]

What you need to know when it comes to your restoration website

What you need to know when it comes to your restoration website

Here’s a clip from my recent presentation at the Core Summit in Austin, TX. In this video I give you some very important tips when it comes to your website including your domain, hosting, WordPress and more. All right, so you all know your website’s a hub of information when it comes to online. Your […]

Why it’s important to be “Omnipresent”

Why it’s important to be “Omnipresent”

Here’s a clip from my recent presentation at the Core Summit in Austin, TX. In this video I break down why it is so important NOT to put all your eggs in one basket. There is so much noise online you have to be “Omnipresent” and cover every channel where your customers are. So at […]

Why you need to focus on Google reviews vs other platforms

Why you need to focus on Google reviews vs other platforms

Here’s a clip from our recent podcast with Zach Garrett from Liftify where he talks about getting Google reviews vs other platforms like Facebook or Yelp. Last year, over 75% of all reviews posted online for a local business were on Google. Google reviews are up over 25% year over year. Google is winning! “And […]