Google Ads… LSA… Google Business Profiles… Organic rankings… There is so much to consider when you are working with Google!
But what are the LSAs and how are they different from everything else?
LSA or Local Service Ads or Google Guaranteed, now it’s been around for, I would say about five, six years now. It was in beta for only select service based industries for quite a bit. But now it’s, you know, it’s out of beta. And especially when it comes to home services specifically within, you know, our lane, which is restoration, specifically water damage, mold, fire and smoke and so forth. It’s been very effective.
So, what it is. So the easiest way to describe what that is, is thinking about in terms of that homeowner. You know, there’s been a hurricane and or flooding and their roof is leaking. What they’re going to do is they’re going to go to their phone, Can’t even see it and do a search for, for example, water damage restoration in their specific city.
Now, the first thing they’re going to see, and if you look at the screenshot over here, and again, most people are going to do a search on their phone. And the first ads they will see is the local service ads or Google guaranteed. And it’s sort of like, you know, when it comes to attention, you want to be in the front line of where that attention is.
If an emergency, you know, situation comes about, are they going to go to Tiktok? Are they going to go to Facebook? No, they’re going to go to Google. And keep in mind, Google still has over 90 percent of the market share when it comes to all things searched. So this is why we focus so much on Google. But again, the biggest difference as far as Local Service Ads, besides being the first thing that shows up in a Google search, is you only pay for the qualified leads, right?
We know there is A LOT going on with Google and making it all work for your business, so if you need insight or assistance, please reach out to us!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.