Attention Restoration Business Owners!
AI is calling the shots now… and for restoration pros, it’s getting sketchy. 👀 If this is you, you’re already seeing it—carriers investing heavily in AI to review claims, reduce human touch points, and speed up approvals (or denials). The old cycle of burned-out adjusters is fading… now it’s algorithms making faster decisions, trained to “streamline” the process.
But here’s the real question: When AI starts interpreting your scope, pricing, and documentation… are you still being fairly represented? Because while they’re optimizing efficiency, you are left navigating a system that’s learning how to say “no” faster than ever. Stay sharp. Document better. Advocate harder. The game is changing—and if you’re not paying attention, you’re already behind. ⚠️
“They are funding the development of these advanced tools. They are the ones putting money in the middle of the table to try to advance themselves. And there’s clear goals in this. I mean, they’re looking to be able to machine review your claims. They want to automate as much as possible so that they can have less human interaction. Create more power out of an adjuster rather than just burn them out by throwing a million claims out. They’ve seen that model fail.
Now, we’ve all seen that model fail now as restorers. How many of us cycled in a new adjuster every two months or whatever? And that these types of things are what they’re using artificial intelligence systems for. They’re streamlining their operations. They’re making things happen and they’re training these tools and learning in machine learning systems to make decisions. That’s where it gets kind of sketchy for us, right?”
Click on the link below to watch the Podcast Replay where Doug Weatherman from Rare Restoration talks about this.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.