Here’s a clip from my recent presentation at the Core Summit in Austin, TX. In this video I break down why it is so important NOT to put all your eggs in one basket. There is so much noise online you have to be “Omnipresent” and cover every channel where your customers are. So at […]
Month: February 2024
Why you need to focus on Google reviews vs other platforms
Here’s a clip from our recent podcast with Zach Garrett from Liftify where he talks about getting Google reviews vs other platforms like Facebook or Yelp. Last year, over 75% of all reviews posted online for a local business were on Google. Google reviews are up over 25% year over year. Google is winning! “And […]
Understanding what a TPA does
Here’s a clip from our recent podcast with Rod Cruce from Trifecta Growth Institute where he talks about understanding what a TPA (Third-Party Administrator) really does from being a sales funnel, a program and project management office for an insurance company and more. Rod Cruce has owned multiple different businesses and has spent many years […]
This is why you shouldn’t put all your eggs in one basket
Google maps was temporarily down earlier today due to a bug. What if you strictly relied on Google Maps to drive leads? Things would get ugly fast. This is why we always preach the “Omnichannel” approach and you should never put all your eggs in 1 basket. You have to cover all the bases from […]
Why Google Reviews are important for your restoration business
When was the last time you asked your customer to leave a Google review? If you don’t even remember then you’ve got some serious work to do. In today’s video we breakdown why it’s so important to get consistent and authentic Google reviews. Some of the benefits include your Google LSA (Local Service Ads) ad […]
Zach Garrett from Liftify (Podcast Replay Inside)
In case you missed it, here’s the podcast replay with Zach Garrett from Liftify. About Liftify: Liftify Founder and CEO Zach Garrett created Liftify with a single mission: Uplift businesses and highlight their incredible products and service through accelerating online reviews. #restorationcontractor #restorationservices #waterdamage #mold #iicrc #waterfiremold #moldremediation #firedamagerestoration #waterdamagerestoration #moldtesting #marketing #SEO #digitalmarketing #webdesign Benjamin RicciardiBenjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing […]
The Experience Conference & Exhibition: April 3-5 (Chattanooga, TN)
Here’s a clip from our recent podcast with Michael Balzano (R&R Magazine/BNP Media) where he talks about what to expect at the upcoming “The Experience Conference & Exhibition” April 3-5 (Chattanooga, TN). R&R Magazine is one of the Restoration Industry’s largest publications and today I am joined by Michael Balzano, the group publisher from R&R […]
Zach Garrett (Liftify) joins the podcast on Friday, Feb. 9th at 9AM (EST)
Zach Garrett (Liftify) returns to the Restoration Rundown podcast. Podcast Date: Friday, February 9th Time: 9:00 AM (EST) Where: Youtube and LinkedIn Live About Liftify: Liftify Founder and CEO Zach Garrett created Liftify with a single mission: Uplift businesses and highlight their incredible products and service through accelerating online reviews. Ben: Can you walk us […]
Why would someone do business with you versus your competition?
You know you are the best at what you do (I hope), BUT why would a potential prospect do business with you versus your competition? In todays video we talk about your USP (Unique Selling Proposition) with tips on how you can leverage this to differentiate yourself from your competitors so you can win more […]