The first step is building the website, which serves as your foundation. How your website is organized is one of the most crucial decisions as this is how search engines will understand your pages and categorize you accordingly for customers searching for you. This website should be device responsive – meaning users from any device are able to easily navigate and get to the pertinent information as quickly as possible.
Typical restoration businesses have less than seven pages on their website, common ones being Home, About, Services, Contact, etc. However, arranging this way does not allow for much indexation or placeholder space on search engines. Most restoration companies offer a number of extensive services such as water, fire, mold, storm, cleaning and commercial services and combining them all into one broad subject does not offer optimal visibility.
Separating each service into individual pages and subpages, combined with city modifiers gives you the opportunity to rank on search engines for all of your possible keywords and locations served. Example for service sub-pages: Subpages for each service: Water Damage, Fire Damage, Biohazard Cleaning, Carpet Cleaning, Mold Remediation Additionally, to be found locally by sub-city, supplementary pages would then be constructed for each city outside of the business’ primary location. Example: Miami Mold Remediation, Palm Beach Mold Remediation, Fort Lauderdale Mold Remediation At the end of the day, you want to make sure the website for your restoration service business has the overall look and feel for that visitor to place enough trust into your company to want them to call you.