First impressions are extremely important, especially when it comes to the design of your restoration service website. Visitors to your website are savvy enough to know the difference between a professionally designed website vs a free template. With all the competition your business has online, it’s not easy to get a visitor to your website, but it’s a whole other level to get them to not only stay on your website but to actually entice them to want them to take the next step to actually call you about your services. At the end of the day this is what every restoration service business wants.
This is where Ironclad Restoration Marketing can help.
Build a Website
The first step is building the website, which serves as your foundation. How your website is organized is one of the most crucial decisions as this is how search engines will understand your pages and categorize you accordingly for customers searching for you. This website should be device responsive - meaning users from any device are able to easily navigate and get to the pertinent information as quickly as possible.
Optimize for Your Services
Typical restoration businesses have less than seven pages on their website, common ones being Home, About, Services, Contact, etc. However, arranging this way does not allow for much indexation or placeholder space on search engines. Most restoration companies offer a number of extensive services such as water, fire, mold, storm, cleaning and commercial services and combining them all into one broad subject does not offer optimal visibility.
Optimize for Your Service Locations
Separating each service into individual pages and subpages, combined with city modifiers gives you the opportunity to rank on search engines for all of your possible keywords and locations served. Example for service sub-pages: Subpages for each service: Water Damage, Fire Damage, Biohazard Cleaning, Carpet Cleaning, Mold Remediation Additionally, to be found locally by sub-city, supplementary pages would then be constructed for each city outside of the business’ primary location. Example: Miami Mold Remediation, Palm Beach Mold Remediation, Fort Lauderdale Mold Remediation At the end of the day, you want to make sure the website for your restoration service business has the overall look and feel for that visitor to place enough trust into your company to want them to call you.
Our extensive guide and process for digital marketing and SEO will help you stand out from all the rest.