We know that Google is an essential way for customers to find your business, but does your Google Business Profile actually make a difference in your digital presence?
We are here to tell you why its important and what you have to do to get your GBP- or Google Business Profile- set up and ready to roll for your restoration company.
Hey there, Restoration Pros! Did you know that your next big project could be just a click away? If you want to stand out in local search, it’s time to master the art of Google Business Profile. In this video, I’m going to walk you through how creating a Google Business Profile Listing can help your restoration company shine online. Stick around because this is going to be with insights you won’t want to miss.
First things first. What exactly is Google business profile? Well, it is a free tool from Google that allows you to manage your online presence for your restoration company all in one place. But why does Google business profile a game changer for restoration companies?
Here’s the deal. You get enhanced visibility. You boost your appearance in the local search results. More specifically, the maps section, the bread and butter for home service businesses, like restoration companies. You add credibility, you get to display those glowing reviews, testimonials, and ratings. You get customer interaction.
You would get easy messaging with customers, calls and directions from potential clients. Let’s get ready. Here’s what you need before you start. You need to take a nap. No, I’m kidding. Your NAP. You need to have together your Name, Address, and Phone number details. Sound easy enough.
Then you need a list of services and an engaging business description for your restoration company, i.e. the areas you serve, how long you’ve been in business, et cetera. You need to get some high quality images of your work show before and afters show durings show people that you can help them restore their property damage restoration.
You need to add your business hours, including your emergency availability. And this is all about accuracy. Any inconsistent information is can lead to, and probably will lead to very frustrating verification issues with your Google business profile.
Now we’re diving into the main course, creating your Google business profile listing. You start by setting up a Google account. If you don’t have one, head over to Google business profile, click manage now and input those details I’ve mentioned before like you’re NAP, category of business, service area, business description.
Once you’re done, verify your listing. We’ll talk about this in greater detail in another video, but typically Google is going to ask you for a video or a live video verification. And verification is crucial. It is your seal of authenticity, and Google is all about authenticity and value for their user base.
Now optimization is key to making your Google business profile stand out. You got to complete your profile with very detailed, accurate information. You need to make sure you’re adding high res photos and videos that tell the story of your business and do this on a consistent basis. Always add pictures to your GBP.
Now you should be posting regular updates about your projects, any offers you have and any events you have in your company. Treat it kind of, like a social media platform and make sure you’re linking this to your website. And the big one, make sure you’re getting, managing, and responding to reviews to engage with your customers.
Now you want to take it up a notch, use your Google business profile insights to track your performance. Remember what gets tracked gets better. You need to understand what’s working and what’s not and tweak your strategies accordingly. For instance, your posting frequency.
Now you should be leveraging Google business profiles features like question and answers, and messaging to interact with any potential customers and consider Google ads from boosted local presence, especially Google’s LSA or Google guaranteed program.
And let’s not forget about answering a few frequently asked questions. Can you manage your Google business profile listing on the go? Go. Absolutely! The Google Business Profile can easily be accessed through the Google Maps app on the go.
How often should you be posting? Meh, you should at least aim for once a week, but more so, you need to be consistent with it. The more you post, the better visibility you are going to get. So by following this roadmap, you’re not just creating a Google Business Profile listing, That’s it. You are building an online powerhouse that attracts customers and builds trust for your restoration company.
So what are you waiting for? Dive in, watch your business grow. And if you need help, Ironclad Restoration Marketing, is just a single call away. Let’s make your restoration company the go to name in your service area. Thanks for tuning in. And if you found this helpful, be sure to like subscribe and share because your next big project is only a search away until next time.
Stay visible, stay engaged, and watch your business thrive. Talk to you soon!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.