Gaining your customers willingness!

“Don’t try to teach a pig how to sing, it doesn’t work and it frustrates the pig.” (Judge Judy). In this clip from our recent Restoration Rundown podcast with Ricelli Mordecai, one of the tips she gives is, “If you don’t speak the language of your audience, you can not obtain their willingness. And without willingness you can not push a message down anyone’s throat.”

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