It may be very tempting to buy social media followers but it will not benefit your business in any way. If you did buy followers and want to boost Facebook ads for example, you will just be wasting money showing your ads to people who don’t give 2 sh**ts about your business anyway. Just focus […]
Category: Restoration Damage
How to leverage social media
Here are some Do’s and Don’ts tips when it comes to social media. ❎ Don’t use stock photos (let’s keep it real people), don’t make it your personal page (once in a while is fine though), and don’t keep on asking them to “Call You Today” (you need to give them a reason). ✅ Do’s […]
What you need to know about Google LSA (Local Service Ads)
If you are not familiar with Google LSA (Local Service Ads) then they are the Google Ads you see when you do a Google search for say “water damage restoration in (pick a City, State)” with a green circle check mark that says “Google Guaranteed”. The biggest difference between LSA and search ads are that […]
What is Pay Per Click/Google Ads?
If you are new to digital marketing it can be very confusing. In this video we walk you through Google Ads, which is Pay Per Click where you bid on keywords and pay for every click. This is a great way to drive more traffic to your website and get calls immediately. So we talked […]
How to increase your sales without spending more on marketing
It’s hard enough to drive traffic to your website. It’s another to actually get that traffic to convert. But it all starts with your numbers, from your closing rate on sales calls, conversion rates from your website, etc. Basic business 101, right? Now the key is optimizing each channel to increase your conversion rates which […]
3rd Edition “The No B.S.” Guide To Internet Marketing for Restoration Contractors” (Book)
Google has new core updates and algorithm updates regularly which means we always need to keep everyone in the restoration space up to date as well. We just published the 3rd Edition “The No B.S.” Guide To Internet Marketing for Restoration Contractors” (Book) which includes new Google Business Profile updates. Available on Amazon: Kindle $4.49 […]
How are you doing with your Google Business reviews?
How often do you ask your customers to leave you a Google Business review? If you don’t even remember then you have a serious problem that you need to fix. Social proof is extremely important. Plus Google Business reviews is one of the top ranking factors in Google map rankings. Watch this video for important […]
How to verify your Google Business Profile
Google has been doing their best to combat spam, specifically when it comes to Google Business Profile accounts. In todays video, we talk about a recent client of ours that didn’t receive a postcard from Google with the verification code. When we followed up with Google they requested a “live video verification”. Watch the rest […]
Webinar Replay “The 2023 No Bulls**t Internet Marketing Plan”
Here’s a replay of our recent webinar “”2023 NO B.S. Internet Marketing Plan for Restoration and Cleaning Contractors”. In this webinar, we walk you through EVERYTHING that you need to be doing to maximize your online exposure and help get you more leads and sales for your Restoration Business. This presentation is based on case […]
Head, Heart & Boots Podcast Interview w/ Ben (Ironclad)
Ironclad’s very own Ben Ricciardi was recently a guest on the “Head, Heart & Boots” podcast where they discussed how to maximize your Google Business Profile including tips and tricks, and much more. Check it out https://www.floodlightgrp.com/podcasts/head-heart-boots/episodes/2147830810 If you want a FREE video analysis of your website and Google Business profile to see where you […]