Here’s a clip from our recent podcast with Larry Cooper (The Experience Convention & Trade Show) where he breaks down what to expect at the upcoming “The Experience Convention & Trade Show”. “We do 4 Tracks of Education, and that starts on the 8th, it’s on the 9th and 10th. So, Cleaning, Restoration and Remediation, […]
Category: Restoration Damage
Podcast Replay: Larry Cooper (The Experience Convention & Trade Show)
Here’s a podcast replay with Larry Cooper (The Experience Convention & Trade Show). He is an industry Legend, with over 50 years of experience in the restoration and cleaning industry, a Former president of the IICRC, founder of the Experience Convention and trade show and developer of the S500, S520, S100 and S300. Also, if […]
How To Use Google Business to Drive Leads (Restoration & Remediation)
Check out this recent article “How to Use Google My Business to Drive Leads” in Restoration & Remediation written by Ironclad’s very own Benjamin Ricciardi. It includes some good tips from the vicinity update, an action plan and getting reviews. Click on the link to read the article here https://rb.gy/nox0lj #restorationcontractor #restorationservices #waterdamage #mold #iicrc #waterfiremold #moldremediation #firedamagerestoration #waterdamagerestoration #moldtesting #marketing #SEO #digitalmarketing #webdesign Benjamin RicciardiBenjamin Ricciardi is the […]
Hiring Tips
Having trouble finding employees? Here’s a clip from our recent podcast with Michelle Blevins from C&R Magazine where she talks about common mistakes restoration companies do when they have a hard time finding employees. But she also gives some very simple tips on how to find employees. ‘You can’t keep putting ads on Indeed and […]
Stop worrying about the clicks
Here’s a clip from our recent podcast with Michelle Blevins from C&R Magazine where she talks about restoration companies putting too much emphasis on the clicks to their website or social media. This is just a small part of the bigger picture. “I think it’s also, which I know, you know as a marketer, I […]
Never buy social media followers
It may be very tempting to buy social media followers but it will not benefit your business in any way. If you did buy followers and want to boost Facebook ads for example, you will just be wasting money showing your ads to people who don’t give 2 sh**ts about your business anyway. Just focus […]
How to leverage social media
Here are some Do’s and Don’ts tips when it comes to social media. ❎ Don’t use stock photos (let’s keep it real people), don’t make it your personal page (once in a while is fine though), and don’t keep on asking them to “Call You Today” (you need to give them a reason). ✅ Do’s […]
What you need to know about Google LSA (Local Service Ads)
If you are not familiar with Google LSA (Local Service Ads) then they are the Google Ads you see when you do a Google search for say “water damage restoration in (pick a City, State)” with a green circle check mark that says “Google Guaranteed”. The biggest difference between LSA and search ads are that […]
What is Pay Per Click/Google Ads?
If you are new to digital marketing it can be very confusing. In this video we walk you through Google Ads, which is Pay Per Click where you bid on keywords and pay for every click. This is a great way to drive more traffic to your website and get calls immediately. So we talked […]
How to increase your sales without spending more on marketing
It’s hard enough to drive traffic to your website. It’s another to actually get that traffic to convert. But it all starts with your numbers, from your closing rate on sales calls, conversion rates from your website, etc. Basic business 101, right? Now the key is optimizing each channel to increase your conversion rates which […]