Do you want to target residential homeowners? Commercial business owners? In this video we discuss why it’s important to know who your target customer is.

What’s up everybody? Welcome to the Ironclad Marketing Minute. My name is Ben Riccardi with Ironclad Restoration Marketing. And today, your Marketing Minute tip is going to be all about figuring out who it is that you want to do business with.

One of the most fundamental aspects of marketing is identifying who your market is. So if you’re a restoration business or a cleaning business, one good practice that you need to be doing is figuring out who it is that you want to do business with so you can properly address their fears with your marketing material.

So before you build a website, before you print any flyers or trifolds or business cards, even you need to sit down and brainstorm on who it is that you’re really trying to do business with. Do you want residential property damage? Do you want cleaning jobs? Are you looking for biohazard work? Are you looking for commercial jobs only?

Each one of those customers is going to have a different set of fears and concerns that with your marketing material, you should be able to overcome and build that trust before you even pick up the phone or they pick up the phone to call you to do business with you. So if you have no idea who you want to do business with and you just threw a huge net out there to do all the jobs, you’re going to have a hard time.

So my suggestion is get granular with it. Figure out who it is. Put yourself in the shoes of your target client so you can properly position your business to address their fears and make sure that you’re building a level of trust with them so they can do business with you. That’s it for today. We’ll talk to you soon.

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