Rod Cruce from Trifecta Growth Institute returns to the Restoration Rundown podcast.
Podcast Date: Friday, January 12th
Time: 9:00 AM (EST)
Where: Youtube and LinkedIn Live
In this episode of The Restoration Rundown Podcast we are joined by Rod Cruce from Trifecta Growth Institute where we kick off 2024 talking about a controversial topic, TPA program work. Rod Cruce has owned multiple different businesses and has spent many years running and building a top performing Restoration company where they properly learned how to utilize TPA by understanding the fundamentals and developing an Algorithm of success.
So with TPA work, why do you think, there’s so many buckets and it’s so controversial, you know, from your end. I know you’re going to have a whole bunch of training on this coming up. What are your thoughts on the controversy with it and why people may be struggling when it comes to TPA?
You know, that’s a, it’s a very open ended question and I wish I knew all the answers to it. But, you know, I mean, from my perspective on it and talking to people. A lot of people get, you know, it’s too much of a good thing is a bad thing, right? And, I think a lot of business coaches and other people out there in the industry feel like TPA work is not as rewarding, as profitable, as doing it on your own.
And I think that whenever they, you know, just like me, when I walk into a company or we start working with a company, one of the first things we look at is a revenue mix. If they’re all heavily TPA, you know, that’s a vulnerability. And if they’re all with 1 customer, that’s a vulnerability.
You know, if you look at you’re only on 1 section of the city, it could be a vulnerability in that piece of it. So you have to look at what your company is and that’s why I said and I started that article out to be or to not to be. Because every company is different and I do agree that you should not be all TPA.
I think that is it’s a vulnerability and it’s something I mean it almost crippled my business when I bought it because it was very heavily TPA, and like I think you know, if you read Marco: “How to turn around failing business”, we have a large amount of percentage of our business.
And when we got suspended, that sales funnel went away. And that was mainly one of our main sales problems. So automatically we were in a very vulnerable and very emotional situation. That was, that was something that, you know, is eyeopening.
So I think a lot of it is, you know, a lot of business owners see it. It’s not as profitable. You’re not making as much money. You’re being held to a different, held to a higher accountability and standard. And sometimes they’re unrealistic, you know? And you’re having to go through a process to get to the insurance company. Whereas if you just did it on your own, if you were not associated with a TPA, then you have a direct route to them.
So I think that’s where the big controversy comes from, is that they are, it’s big brother, right? They’re looking over you. But that’s why I wrote the article what I did, because there’s certain pieces in there a TPA is responsible for and why an insurance company hires them.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.