Here are some Do’s and Don’ts tips when it comes to social media. ❎ Don’t use stock photos (let’s keep it real people), don’t make it your personal page (once in a while is fine though), and don’t keep on asking them to “Call You Today” (you need to give them a reason). ✅ Do’s […]
Benjamin Ricciardi
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.
What you need to know about Google LSA (Local Service Ads)
If you are not familiar with Google LSA (Local Service Ads) then they are the Google Ads you see when you do a Google search for say “water damage restoration in (pick a City, State)” with a green circle check mark that says “Google Guaranteed”. The biggest difference between LSA and search ads are that […]
What is Pay Per Click/Google Ads?
If you are new to digital marketing it can be very confusing. In this video we walk you through Google Ads, which is Pay Per Click where you bid on keywords and pay for every click. This is a great way to drive more traffic to your website and get calls immediately. So we talked […]
How to increase your sales without spending more on marketing
It’s hard enough to drive traffic to your website. It’s another to actually get that traffic to convert. But it all starts with your numbers, from your closing rate on sales calls, conversion rates from your website, etc. Basic business 101, right? Now the key is optimizing each channel to increase your conversion rates which […]
Webinar Replay “The 2023 No Bulls**t Internet Marketing Plan”
Here’s a replay of our recent webinar “”2023 NO B.S. Internet Marketing Plan for Restoration and Cleaning Contractors”. In this webinar, we walk you through EVERYTHING that you need to be doing to maximize your online exposure and help get you more leads and sales for your Restoration Business. This presentation is based on case […]
Watch Out For This With Your Website Domain
Have you ever received a notice in the mail to renew your website domain? If so throw it in the garbage immediately. The only authorized company that can renew your domain is from where you originally bought it from. Most companies use a domain registrar like GoDaddy. What’s going on, everybody? There’s a chance that […]
Are Google LSA (Local Service Ads) worth it?
What if I told you there’s a way to pay for only qualified leads from Google Ads? It’s true through Google’s LSA or Local Service Ads. The only catch is you have to get verified by Google which includes IICRC Certification, proof of insurance, background check and at least 3 Google reviews. If you do […]
Best practices for Google Business Profile
Have you had your Google Business Profile suspended, disabled or issues getting any traction? Here are some of the best practices for your Google Business Profile account that will put you in the right direction. If you want a FREE video analysis of your website and Google Business profile to see where you may be […]
Webinar Today, Jan.12th @ 2pm (EST) “Your 2023 No B.S. Internet Marketing Plan”
For a lot of Restoration and Cleaning Business Owners, 2022 was a tough year for getting online leads. From the massive Google Algorithm updates, to not being able to rely on lead gen services for jobs, a lot of people struggled. Fortunately that’s behind us (for now), and after diving into the newest updates to […]
What are Google’s Main Components?
M Google can be very confusing. In these graphics, we break down the 3 main components including Google LSA (Local Service Ads), Google Ads (Search Ads), Google Business Profile/Maps and organic search, and the difference between them. If you want a FREE video analysis of your website and Google Business profile to see where you […]