If your air conditioning in your home breaks down during the middle of a summer heat wave and you or friends and family can’t refer a HVAC company what are you going to do next? Search Google! Same goes for your restoration business which is an emergency service. If someone has a bad water leak […]
Benjamin Ricciardi
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.
Here’s a huge mistake you’re making on social media
If you are posting content consistently on social media then we applaud you! However, a common problem we see is when companies don’t have their phone # in their bio or in their posts. Bottom line, you want to make it super easy for anyone to contact you. The whole purpose of posting content is […]
Buy our book “The No. B.S. Guide to Internet Marketing For Restoration Contractors”
Have you purchased your copy of the revised edition of our book “The No B.S. Guide to Internet Marketing for Restoration Contractors” yet? There are 40 new pages updated for 2022 and beyond! So it goes from everything, from creating a plan, to how search engines work, to managing and setting up an SEO campaign […]
4 Things You Need To Do To Get Storm Damage Leads!
Hurricane season is right around the corner. In this video we give you a few tips to make sure you are in the best position to get those calls when the time comes. If you’re a restoration contractor in the Southeast United States or the Gulf States, and you already know that one of the […]
Make Decisions Based On Data, Not Feelings!
Why do you think digital marketing has for most part crushed traditional advertising like the Yellow Pages and print advertising? Mainly because of the feedback you can get from data including impressions, conversions, click thru rate, etc. By the way if you haven’t installed Google Analytics code to your website do yourself and add it, […]
How Much Should You Spend On PPC For Storm Damage Leads?
Storm season is upon us. Now it’s one thing to set up Google Ad campaigns with set daily budgets. But when a big storm comes that’s when it’s showtime for all of you restoration companies out there. The average Cost Per Click can skyrocket because of the demand, up to 10X. That’s when we have […]
One thing that is keeping you from getting ranked on Google
A common problem we see with restoration companies’ websites when it comes to the content of their main services, whether it’s water, mold, fire, etc. is just listing bullet points and a few sentences at most. Not only will that NOT get you any top keyword rankings it will not help with your conversions. In […]
Why your marketing sucks! And how you can fix it (Podcast replay)
I talk to a lot of Restoration Contractors every day who always seem to be dealing with the same issues….their marketing sucks! In this podcast replay, I walk you through some of the reasons why that is the case and what you can do about it. Just click on the links below to check it […]
Want more restoration leads? Do these 2 things right away!
We know this is a loaded question, of course you want more leads for your restoration business. If you’ve been following us for a while you may already know the answer. But even if you know the answer, how are the results? Bottom line, you need visibility in Google, with Google Ads and organic (SEO […]
Why Your Marketing Sucks! The Restoration Rundown Podcast, Friday, May 13 at 12PM (EST)
We are all guilty of “Shiny New Object Syndrome” but it is a huge progress killer. This Friday, May 13 at 12PM (EST) on The Restoration Rundown the podcast the topic is “Why Your Marketing Sucks! (And How You Can Fix it). See the podcast links below to check it out. Do you suffer from […]