One of the biggest mistakes we see restoration companies make is focusing too much on operations and very little on sales, business development and marketing. Then when the end of the year hits, they wonder why they didn’t hit their sales goals. Here’s a clip from our recent Restoration Rundown podcast with our returning special guest Ricelli Mordecai where she discusses this. To watch the full interview click on the podcast links below.
“Well, you know that I don’t hold anything back ’cause I’m so excited about helping people and if this podcast can help people, that’s what we are here for. But here’s the reality. When I go into a restoration company and I ask them, who here is in sales? Less than 10% of the company raised their hands.
And here’s why. Because people don’t understand that you sell is human right. And that we are always selling something. We are always, every time that a person A has a conversation with a person B, where they start with a purpose and they wanna drive some type of results, that’s sales. And because your team doesn’t know that or doesn’t believe in that, there’s a big disconnection between business development, sales and the rest of the organization.
The other thing is that most of restoration companies, they focus on ops. They don’t focus on the perpetual legion of relationship, of setting themselves as a subject matter expert, which is what will lead them to the growth that they want to experience.”
Follow Ricelli Mordecai: https://www.linkedin.com/in/ricellimordecai/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.