Category: Author

How to leverage social media

How to leverage social media

Here are some Do’s and Don’ts tips when it comes to social media. ❎ Don’t use stock photos (let’s keep it real people), don’t make it your personal page (once in a while is fine though), and don’t keep on asking them to “Call You Today” (you need to give them a reason). ✅ Do’s […]

What you need to know about Google LSA (Local Service Ads)

What you need to know about Google LSA (Local Service Ads)

If you are not familiar with Google LSA (Local Service Ads) then they are the Google Ads you see when you do a Google search for say “water damage restoration in (pick a City, State)” with a green circle check mark that says “Google Guaranteed”. The biggest difference between LSA and search ads are that […]

What is Pay Per Click/Google Ads?

What is Pay Per Click/Google Ads?

If you are new to digital marketing it can be very confusing. In this video we walk you through Google Ads, which is Pay Per Click where you bid on keywords and pay for every click. This is a great way to drive more traffic to your website and get calls immediately. So we talked […]

How to increase your sales without spending more on marketing

How to increase your sales without spending more on marketing

It’s hard enough to drive traffic to your website. It’s another to actually get that traffic to convert. But it all starts with your numbers, from your closing rate on sales calls, conversion rates from your website, etc. Basic business 101, right? Now the key is optimizing each channel to increase your conversion rates which […]

Why SEO May Not Be Working For Your Restoration Business Anymore

Why SEO May Not Be Working For Your Restoration Business Anymore

Have tried SEO via an agency, freelancer or DIY, got good results for a few months but then things fizzled out. In this video we discuss the key to getting consistent SEO results so that your keywords are on the 1st page of Google and stay there! Want to take your restoration business to the […]