Here’s a clip in our recent podcast with Larry Cooper (The Experience Convention & Trade Show) where he talks about the benefits of joining associations. Larry has over 50 years of experience in the restoration and cleaning industry, a Former president of the IICRC, founder of the Experience Convention and trade show and developer of […]
Category: Disinfecting Marketing
Are you losing sales because of this strategy?
In this recent podcast clip Chris (Floodlight Consulting Group) talks about a common mistake sales reps make when they are trying to develop a new relationship with an insurance carrier, property manager, plumber, etc. Instead of trying to get your foot in the door with some donuts, pens or some promotional sell, focus on solving […]
The importance of the outcome of claims when it comes to your bottom line
In this recent podcast clip Chris (Floodlight Consulting Group) talks about his background in the insurance industry and how the outcome of claims dramatically affects an agent in a company’s book of business. ‘Most everybody listening to this is probably gonna have, if they’re more than just a few people, they probably have a marketing […]
Why your sales dept. and operations staff need to work together
Here’s a very important clip from our recent podcast with Brandon and Chris from the Floodlight Group. A common mistake sales departments and operations staff make is working independent of each other vs working together towards the common goal and getting better overall results. Brandon, I wanna hear your thoughts on this kind of stuff […]
REPLAY: Solutions Based Sales w/ Chris and Brandon from Floodlight Group
We had a great time chopping it up with Chris and Brandon from Floodlight Group and The Head Hearts and Boots Podcast. We discussed solutions based sales tactics and how they altered their sales approach in their Restoration Business to a solutions based style and how they help Restoration Business owners rethink their approach to […]
Getting Paid with Josh from One Claim Solution (Podcast Replay)
Here’s a podcast replay with Josh Ehmke from One Claim Solution. One of the biggest challenges Restoration Companies face is billing and getting paid. Dealing with carriers and adjusters is a daunting task and takes a lot of time away from other important areas of your business. In this episode I am joined by someone […]
Why video content is so important for your restoration business
Attention is the biggest commodity at the moment. And videos are one of the best ways to get that attention, especially social media. People are more likely to remember content they see from a video vs a graphic or text. So what video content should you up with? Just document jobs (before and after), videos […]
What you need to know about “The Experience Conference”, May 8-10 in Ft. Lauderdale
Here’s a clip from our recent podcast with Larry Cooper (The Experience Convention & Trade Show) where he breaks down what to expect at the upcoming “The Experience Convention & Trade Show”. “We do 4 Tracks of Education, and that starts on the 8th, it’s on the 9th and 10th. So, Cleaning, Restoration and Remediation, […]
Why SEO May Not Be Working For Your Restoration Business Anymore
Have tried SEO via an agency, freelancer or DIY, got good results for a few months but then things fizzled out. In this video we discuss the key to getting consistent SEO results so that your keywords are on the 1st page of Google and stay there! Want to take your restoration business to the […]
Disinfecting Marketing
The disinfecting business is a double edged sword because if you want to make money you need to be out doing restoration and disinfecting work, but in order to make money, you need to garner a lot of leads and new business. That is where disinfecting marketing comes in. When you hire a stellar restoration […]