Category: Digital Marketing

Organic Search Traffic Gives You A Competitive Edge!

Organic Search Traffic Gives You A Competitive Edge!

When you do a Google Search for your “main service + City” (Ex. water damage restoration in Miami, FL) does your website show up on the 1st page of Google’s organic results (everything below Google Ads and maps)? If not then your primary option is to buy traffic via Google Ads. An organic search traffic […]

Google Business Reviews, How To Get Them And To What Do With Them

Google Business Reviews, How To Get Them And To What Do With Them

You should know by now how important getting reviews for your Restoration Business is, from conversions to rankings on Google – you need to get reviews consistently. But getting them can be a challenge, in this episode I discuss why you should be getting more reviews, how to get them, and then what to do […]

The Disconnect Between Sales and Operations

The Disconnect Between Sales and Operations

A common mistake we see not only with restoration companies but businesses in general is the disconnect between sales and operations. Here’s a clip from a recent Restoration Rundown podcast with our special returning guest Ricelli Mordecai, she talks about this issue and what happens when there is this disconnect. “Another one in collaboration internally, […]

Gaining your customers willingness!

Gaining your customers willingness!

“Don’t try to teach a pig how to sing, it doesn’t work and it frustrates the pig.” (Judge Judy). In this clip from our recent Restoration Rundown podcast with Ricelli Mordecai, one of the tips she gives is, “If you don’t speak the language of your audience, you can not obtain their willingness. And without […]

The Big Disconnect Between Sales and Business Development!

The Big Disconnect Between Sales and Business Development!

One of the biggest mistakes we see restoration companies make is focusing too much on operations and very little on sales, business development and marketing. Then when the end of the year hits, they wonder why they didn’t hit their sales goals. Here’s a clip from our recent Restoration Rundown podcast with our returning special […]

Grow or Die! With Special Guest Ricelli Mordecai

Grow or Die! With Special Guest Ricelli Mordecai

Is your business growing or slowly dying? In our recent Restoration Rundown podcast with Ricelli Mordecai, one of the sad things she’ll come across is when a business owner is tired, whose vision has not been refreshed or improved in recent years, they become more “reactive” vs “proactive”, putting out fire after fire. A man […]

(Podcast Replay) Becoming A Sales Master! W/Special Guest Ricelli Mordecai

(Podcast Replay) Becoming A Sales Master! W/Special Guest Ricelli Mordecai

Your Restoration Businesses’ success depends on a lot of factors, but one of the most important factors is growing a pipeline of leads to keep your trucks on the road. But closing those leads and turning them into sales is another thing. On this episode we are joined by Ricelli Mordecai whose Sales Booster Solutions […]

Google Business Profile Recently Suspended? Here’s What You Can Do

Google Business Profile Recently Suspended? Here’s What You Can Do

Has your Google Business Profile recently suspended? Maybe you just changed your hours, services, etc. Unfortunately this has been happening a lot lately. But the good news is this is due to a bug from Google which has been fixed, the bad news is (as this wasn’t bad enough), it’s taking up to 45 days […]

Stop Pigeonholing Yourself In A Market

Stop Pigeonholing Yourself In A Market

Are you pigeonholing yourself in a market? In our recent Restoration Rundown podcast with Michelle Blevins (Cleaning & Restoration Magazine) she talks about a mistake that restoration companies, both big and small, don’t get involved with the restoration industry at all. From regional and national restoration organizations, including their respective conferences. This limits their potential […]