We’re heading to RIA! Meet us in Savannah at booth 530 for a fresh set of eyes on your strategy. Will you be there? Let us know in the comments! Hey, what’s up everybody? This is Ben Ricciardi with Ironclad Restoration Marketing. And if you’re heading over to the RIA convention in Savannah, Georgia, April 27th through […]
Benjamin Ricciardi
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.
Restoration’s Most Elegant AI Model: A Threat to Your Bottom Line?
Think your TPA relationships are safe? Think again. The software being developed right now doesn’t just improve the process; it bankrupts the old way of doing things. We’re seeing a shift toward 24/7 automated enforcement that could seriously impact your bottom line. “If we come to a point where we’re talking about TPA, make no mistake […]
The Real Reason Your Restoration Phone Isn’t Ringing (It’s Not SEO)
When was the last time you looked at your website through the eyes of a frustrated customer? It’s time to stop chasing algorithms and start engineering an experience that turns clicks into calls. Have you ever woken up to water dripping on your face and realized that’s not rain? It’s actually your ceiling. Yeah, that really happens […]
In Case You Missed it- Our most recent Rundown Episode with Doug Weatherman (Full Replay Here!)
In this episode of The Restoration Rundown, I’m joined once again by Doug Weatherman to revisit a topic that’s becoming harder for the restoration industry to ignore: Artificial Intelligence. About a year ago, Doug wrote an article in C&R Magazine titled “We Have a Big Problem,” raising concerns about how AI could influence the restoration […]
Don’t Miss the Next Rundown Episode with Doug Weatherman- LIVE tomorrow @ 9:30 AM (EST)
In this episode of The Restoration Rundown, I’m joined once again by Doug Weatherman to revisit a topic that’s becoming harder for the restoration industry to ignore: Artificial Intelligence (AI). The reality is every claim has two audiences now. Well, three. You’ve always had the adjuster. You’ve always had the customer. But now you’ve got the machine. The machine […]
Are we training the machines that will beat us? AI and the Future of Restoration Claims with Doug Weatherman
Last year we were lucky to have Doug from Rare Restoration and Roofing join us on the Rundown and dive into AI and how it’s affecting the industry. Now he’s back and we’re revisiting the topic that’s on EVERYONE’S mind. If you’re a Restoration Business owner trying to understand how artificial intelligence may impact the […]
New Site Showcase: Integra Builder
No website? No Problem! Check out this amazing new website design we put together for our client, Integra Builder! You can see it live at https://www.integrabuilderinc.com/. Huge shoutout to all of our team members that made the magic happen here. Not only does this website look sleek, but it also has the format and functionality […]
You don’t need more leads for more sales.. Here is the secret to success.
Here is how to improve your close-rate by 10-15% Improving your close rate without needing extra leads can be a game changer! But how do you make it happen with a better response time. Hey, what’s up, everybody? I want you to think about something real quick. If you could improve your close rate by 10 […]
RESTORATION COMPANY OWNERS: Stop Letting AI Drive Your Digital Marketing!
We know that AI is the shiny new object that seems to be just about everywhere these days, but a human touch is still essential when it comes to your Restoration Company’s digital marketing strategy. Okay, let’s address the elephant in the room. This is not the real Ben. This is AI Ben. Real Ben […]
This is the #1 Factor That Will Convert Your Restoration Leads into Jobs in 2026
You want to know why your competitors are running laps around you in your local service area? Restoration business owners, I need you to wake up. SEO is not about keywords anymore. It’s about human behavior. Google is watching how people experience your business. If they click on your site and they bounce off, you lose. If they hesitate because your reviews are […]