When it comes to setting your initial budget & bidding for LSA, its important that you are realistic.
These things can always be altered after you get the ball rolling, but be smart when you are setting these things up in the initial set up phase.
Then it comes to budget and bidding. Be realistic. Don’t do $20,000 because you want to spend that amount of money on a weekly basis. Even if you are willing to do that, you have to be realistic. You have to start with two and then go back to three and then grow up to four and so forth, depending on the leads that you’re coming, that you’re receiving, that you’re approving, because not only is about getting them, you have to follow through with everything.
And I will tell you about the optimization in a minute, but with the billion, the budget is not per keyword, it’s per lead. It is within your local industry or service areas, but you have to be realistic on how much you want to pay. Now, it varies in between $90 and $300 depending on where in the U.S., you are depending on what city or that state even you are.
So they will give you the numbers specifically. How much you’re beating for that lead and whatnot. But be realistic with how much you want to spend on a weekly basis to begin with. Just this is a setup. We’re not talking about the optimization. We’re not talking about when you’re getting or starting to get the leads. So you will get to it in a minute.
Stay tuned to learn more- or check out this podcast episode for all of the details.
https://www.youtube.com/live/exVKjmM8lHM?si=IqIfsV4U43cyQSjX
#restorationcontractor #
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.