With so many restoration companies out there, it can feel like a real challenge to make your business stand out amongst your competition.
These 7 strategies that we will discuss here are proven to give you the edge you need and take your restoration company to the next level!
What’s up restoration professionals? In your hyper competitive industry standing out can feel like an uphill battle, but what if I told you that there’s 7 Proven Digital Marketing Strategies that will catapult your restoration business to new heights? Let’s dive in.
First up, we’ve got SEO or Search Engine Optimization. Imagine a homeowner urgently searching for emergency water damage repair. Will they find you on the first page? You need to optimize those keywords on your website to make sure that it’s top notch and able to climb those search engine rankings. Do not ignore local SEO claims and pimp out your Google business profile because local searches are your golden ticket.
Next up, we’ve got pay per click advertising or PPC, the sprinter in our digital marketing race. These ads get you immediate visibility when people need it the most. You craft urgent, compelling ad copy and target your audience properly because quick wins lead to long term gains. Remember, content is king, but not just any content though.
Valuable and informative content that positions you as an industry leader. Think blogs, videos, infographics focused on topics like emergency preparedness and mold prevention. Provide solutions and become a trusted advisor and watch your audience grow.
Now let’s talk about social media marketing. Platforms like Facebook, Instagram, LinkedIn, Twitter are your playgrounds. Post before and after photos, client testimonials, and tips to engage with your community. A regular posting schedule keeps you top of mind turning followers into loyal clients.
And don’t sleep on Email Marketing. It’s not old school. It’s EFFECTIVE. Build that list through the website opt-ins and downloadable content, send personalized automated email campaigns filled with tips and promotions to keep your audience engaged and coming back for more.
Finally, Online Reputation Management. Your reputation can make or break you in this industry. Actively request reviews from satisfied clients and manage feedback like a champ. Tools like Break Local can help you monitor and respond to reviews, both good and bad.
A solid reputation builds trust and drives businesses. So there you have it. Seven proven digital marketing strategies that will grow your restoration business for mastering SEO to managing your online reputation. Each step is a move towards dominance in your field.
Ready to thrive, not just survive. Let’s get started today. For personalized advice and expert strategies, do not hesitate to reach out to the team here at Ironclad Restoration Marketing. Your journey to digital dominance begins now. Thanks for watching. And until next time, keep restoring and keep growing.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.