Last week we talked about the challenges of CAT Seasons.
As experts in the digital marketing industry, you know we came prepared with solutions, too, starting first and foremost with maximizing your visibility, and doing so in a way that is beneficial and effective.
So what are the solutions, right? Talk a lot about visibility. In general, you want to be able to maximize your visibility where you want these jobs. Okay? And when we’re talking about your visibility and I’m going to speak from a digital marketing perspective, we’re talking about Google. Right?
When we talk about Google, it’s not the only search engine, but Google has the lion’s share of search. I think over 97% of searches are on Google. So, while yes, there’s Bing, and while there’s these other search engines out there that people may utilize, the lion’s share of work is coming from Google.
So you never want to spread your visibility too much because you’re going to be working on these search engines that don’t have as much volume, right? So I’m always a proponent of getting really healthy on Google and then seeing what we can do for these supplemental search engines out there, because it’s a very good idea.
You want to be able to cast a very wide net, and we talk about being omnipresent, and taking an omni channel approach. And that would be part of it but for the purposes of today and for the purposes of this CAT season that we’re in right now in 2025, let’s concentrate on getting you really healthy on Google.
Stay tuned for our more insight on how to come out on top of these challenges or check out the podcast and skip the wait!
#restorationcontractor #
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.