Just one week away! Will we be seeing you at The Experience Conference and Exhibition?
Kayla McGowan- Editor-in-Chief at R&R Magazine, is here to give us all of the important info about this epic event that’s tailored just for Restoration Experts!
When: April 8-10
Where: Charlotte Harbor Event & Conference Center in Punta Gorda, FL
Ben: What’s up everybody. Welcome to the Restoration Rundown Podcast. My name is Ben with Ironclad Restoration Marketing and I help Restoration Business Owners get more sales by getting their internet marketing right. Today, we’ve got a really extra special guest joining us today on the Rundown.
Her name is Kayla McGowan from R&R Magazine. She’s the Editor-in-Chief and she’s the lead boss lady who is putting on the Experience Conference and Exhibition in Punta Gorda, Florida, April 8th through 10th. Kayla, thank you for coming on. Tell me all about this event.
Kayla: Hey Ben, thank you for having me yet again. I think we just talked last week, so I’m super excited to kind of just jump in all things experience. So, for those of you who don’t know what The Experience is, like Ben said, we’re going to be in Punta Gorda, Florida, April 8th through 10th at the Charlotte Harbor Event and Convention Center.
And this conference and exhibition is all about you, the Industry Professional, whether you’re in cleaning, restoration, inspection, dabble in health and safety. We have three full days of education. We have two days of Expo Hall. You’ll actually get to see Ben speak. I believe it’s Wednesday at 9:30 in the morning. If he didn’t know, now he knows, because I’m putting him on the spot.
Ben: Now I know. Let me get a note.
Kayla: So, there’s two full days of Expo. There’s gonna be hands on. We’re having Industrial Hygienists come in. We’re having those who specialize in ICRA 2.0. So that’s like the hospital realm. And we have people talking about marketing, business and just all of the above.
And it’s an opportunity for you to actually network. Expand your reach with others who you may not know. It’s the perfect small event, but big event because the payoff is huge for you as an Industry Professional.
So let’s just kind of, jump into what you can expect or who should attend, right? So who should attend? It’s everybody, whether you’re an owner, a technician, a contractor who’s just coming into the space, or maybe you’re somebody that stepped away and is coming back, like myself, right?
This is my first event that I’m hosting after being gone for a little bit, and I really wanted to put a ton of effort in for everybody, no matter where they are in their career. So we’re driving insights, the future of the industry.
We have Dr. Gavin McGregor-Skinner discussing, “Making Healthier and Safer Choices”, like a Catastrophe Panel on Thursday. And also on Thursday, we are announcing the Women in Restoration Award Winner. I’m not going to tell you who it is here, but you’ll get it first on Thursday there at The Experience.
So if you’re part of our industry in any way, shape or form, this is an opportunity that you don’t want to miss. If it doesn’t sound exciting, I don’t know what else to tell you, but we are looking so forward to seeing you here in the next thirty days.
Ben: Yeah, it’s actually going to be a little bit less than 30 days. And now that you put me on the spot that we’re speaking here, it sounds like a really exciting event. I’ve had the pleasure of attending multiple experience events and they get better and better each time I come out. Give me something that’s exciting. That’s going to happen.
You got to be at, we got to tease something out of you here. What’s the one big thing that you’ve got coming up here? Besides the most important thing with the Women in Restoration Awards going on, which for 50 bucks, I’ll tell you who the winner was, after the show, if anybody wants to DM me.
Kayla: Oh gosh, the most exciting. It’s really hard to really narrow one thing down, but I will definitely say this is an opportunity to actually see all of our industries collaborate at once. Most of our shows don’t really do that. If I’m being quite honest, you have specialty, you know, topics for most of our shows. And this is near and dear to my heart.
I believe that we all collaborate collectively, whether we’re in cleaning and restoration, inspection, we all help each other out. So that’s really what I’m most excited about. You’re getting to see every single layer of our industry from start to finish on everything that we do.
Ben: Yeah, great! And so I guess the most important thing is how does somebody get involved in this event?
Kayla: Ooh, great question. So unfortunately, all of our speakers spots are full but to be involved in network. You can go to randrmagonline.com/the-experience-conference and you can get all of your information there. Or if you don’t remember you don’t want to remember the url you can just go to randrmagonline.com and up top you will see the experience and you can just click it on the drop down menu. That’s a lot easier I would definitely say dashes hyphens all that can get really confusing when you’re trying to type everything in.
Ben: I don’t know what a hyphen is. So yeah, that’s really helpful. And so go to randrmagonline.com/the-experience-conference. If you’re watching this on YouTube, hopefully you’re watching the video version of this so you can see our beautiful faces here. We do have it ticking across the bottom. Kayla, thank you so much for sharing the event. I’m looking forward to it.
Now I’ve got a redeemed sense of purpose now that I’m going to be speaking there on Wednesday morning. I’m looking forward to it, but I’m more so looking forward to all the networking and getting to meet everybody out there in the industry. This is again, this is one of the best industry events that you can attend.
If you’re a restorer, if you’re a cleaning company, or if you’re thinking about dipping your toes into the water. This is something you definitely do not want to miss. If anything else that Kayla talked about didn’t entice you enough, I will say Punta Gorda is a very beautiful place this time of year, especially to all you people up in the northeast or northwest, or anything like north of Pensacola, Florida.
You’re probably a little bit chilly right now listening to this or watching us. So I implore you to go visit the website, sign up, bring your team, bring your marketing people, bring your ops people. There’s something for everybody in my experience here. So I’m really looking forward to working with you and everybody at R&R and everybody at BNP here at this experience coming up.
And hopefully, I can provide some value with our Internet Marketing Plan. We’re going to be running over on Wednesday, April 9th, but it’s not about me. It’s about you guys. April 8th through the 10th. Get on the website, sign up, bring your teams. And come visit us, come see us in Punta Gorda. We’re going to be having a good time out there. I’m looking forward to it.
Kayla: Yeah, me too. And I would definitely say don’t let Ben shy away from using his VIP speaker code for all of you guys listening to great opportunity, right? To get your feet wet, but also, you know, give some credit to Ben, man. He’s out there. He’s hustling. He’s connecting everybody here in the industry. So what better way to kind of just join with the little code to get you in to The Experience.
Ben: And I will share that code with you on a very secret, special, super special secret episode that I’m going to record just to see who’s paying attention. So we will have a discount code for Ironclad Restoration Marketing or people that listen to the podcast, or if you want to sign up to come see me speak on the ninth.
I’m going to share that in a later date, maybe a little bit closer to the event. If it helps push you over the edge to buy your tickets. Kayla, thank you so much for joining me today. Appreciate it. We’re looking forward to seeing you in a couple weeks now,
Kayla: Right! It’s man, a couple of weeks, flesh and blood finally get to meet you. And we will see you guys all there in sunny Punta Gorda, Florida.
Ben: Alright guys! Don’t forget, sign up at R&R Mag online, the Experience Conference. See you then.
Don’t forget that we will be presenting on April 9th @ 9:30 AM! Come check out our 2025 No B.S. Marketing Plan that we put together just for you Restoration Experts out there.
Will you be Joining us at The Experience Conference & Exhibition in April? Coupon Code Inside!
Sign up now and attend the conference- you won’t want to miss it!
If you haven’t gotten your tickets yet, be sure to use our exclusive coupon code IRONVIP for a special discount as a small thank you from our team and R&R Magazine to you.
https://www.randrmagonline.com/the-experience-conference/registration-rates
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.