We have a new Restoration Rundown episode airing this Friday, June 6 @ 9 AM on YouTube and LinkedIn LIVE, with a very special guest, Jeff Moore, President of ATI Restoration and the new President-Elect of RIA. Stay tuned and don’t miss it!
Ben: Could you just give us a few minutes on who you are, your background? I think your bio was really cool to read because you’ve been in this industry since a kid. You know, this is a family run business. So give the listeners a little bit of the background of where you come from, how you fit into the industry, and kind of, fast forward to where we’re at today.
Jeff: Sure. So I’m a second generation Restorer. I work with both my brothers. My dad’s started ATI back in 1989. We are the largest family owned and run Restoration Business. Gosh, when I started in the business, we’re doing $12-13 million, I think two or three locations. Fast forward to today, you know, 76 locations across the US. Huge scale.
We’ve just been blessed beyond belief and I get to work with my two brothers, my best friends, and my dad. At one point I actually, I met my wife through work, so, wow. Funny story. So, when I asked her to marry me, I said, I work with enough family members so you can keep the job, or you can actually say yes and marry me, but. I’m not working with my wife and my brothers and my dad. It’s already too much.
So it’s been a, it’s been a fun ride. Dad grew up in the business of, he actually worked for BMS Cat back in the days, and the family that started that. So, dad’s been in Restoration literally since high school and when you say I was born into it, I literally was born into it. I think I, I’ve had two jobs. Neither of those jobs lasted three weeks.
And besides that, this is the only thing I’ve ever done. So literally from working in the field, swinging a hammer to sucking up water on floods when I was 16 years old on the weekends to where I am today. And recently took over as the President of the RIA, which is the largest and only trade association for Restorers.
We’ve got chapters in the US, Canada, and Australia. We’ve got, just shy of 2,000 members, several hundred thousand employees across those, and got about a spending power of about $40 billion. So, excited to represent the industry, broadly speaking in my new role.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.