Did you know that youtube is the 2nd largest search engine?
Needless to say, having video content for your site and marketing is important! Its a great way to captivate and engage with your audience, and will definitely help prospective clients find you in the great big wide world. But what should you make videos about anyway? Here are some tips and tricks to get you started!
Now video, who’s using video regularly in their business? Recording videos of yourselves, putting videos of your services. Nobody you guys have videos on your websites? Yes. Okay.
YouTube is the second largest search engine. We’re trying to make the search engines happy. Let’s use video. People are more apt to watch a video than they are going to read anything any day, all the time.
You want, again, the same thing with your social media posts. You want to create helpful video content. Now, the easiest and the basics that you should be doing right now on your website, you should have a video explaining who your company is.
Have the CEO owner, your team behind them saying, “Hey, we’re so and so restoration. We’re in this area, we’ve been family owned and operated for X amount of years, and we’re here to help with all of your damage, property damage situations, or whatever the case may be.”
And then each one of your service pages, you should have a video explaining that service. It’s important, and again, with the prevalence of AI and being able to generate this content like this, you can’t hide away from an authentic video of myself or what are you guys and in your own companies showing what it is that you do.
And great thing to do with your videos are building case studies. I know, this young lady mentioned having a bunch of testimonials of clients. I mean, that’s big. Little you know, ask somebody for a google review, that’s hard enough.
And then having somebody be able to get on camera, that maybe aren’t that comfortable and give you a video testimonial is even bigger. So having a YouTube channel, again, it’s another Google property. It’s very important to start building this portfolio of helpful video content.
Don’t overthink it. Most cell phones are right up there with some of the best cameras ever. So you want to make sure that you’re at the minimum utilizing video in some regards to try to teach people something, whether it’s just about your services or your service area, or a video blog about a storm coming, or what to do if you find mold and supplementing that with a blog.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.