Whats the best tool for improving your Google rankings? It’s Your Google business profile!
This is such an integral thing for service providers, and most of your leads will come directly from your business profile listing on Google maps. This is such a great tool where you can really showcase your skills, interact with clients- the whole 9 yards- so don’t sleep on it!
You want to dominate Google maps with your Google Business Profile and it’s different now. This algorithm update has forced you to use their Google Business Profile as much as possible.
Listen, Google wants you on their property. They love your website. They want you to spend money on your Google ads, but this is becoming very important. I mean, for them to decouple this away from their organic search is huge, right?
So we already know this is one of the most integral pieces of a home service company, is your google maps rankings. It’s free. I love free stuff. Most home service leads are going to come from your maps results, right?
If people are going to vent you out, they can see your reviews get that social proof and they’re going to pick up the phone and call. If you’re not utilizing their call tracking, it’s free call tracking on your Google Business Profile, right? That’s awesome.
And it’s a really good way to check where your leads are coming from. And they can, customers can message you directly. The thing is, if you’re going to implement these two modalities into your business, make sure you have an infrastructure in place to answer those messages in a timely manner.
If you’re running LSA, if you’re not answering these leads within 15 minutes, they’re sending them to somebody else. And eventually you’re not going to rank very well in your LSA if you don’t have these processes in place. Again, if you’re going to talk the talk, walk the walk, do exactly what you should be doing to get this going.
Reviews. We all know how important if nobody, who was not in the Liftify session? All right, good. So everybody understands we understand how important Google reviews are not only it’s a ranking factor, but from a conversion perspective and a social proof perspective to build trust with your target customer got to have those reviews.
If you have any questions about your Google business profile or need some help getting started, send us a message or reach out to our team.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.