This is the last segment where we talk about the Organic Section Ranking, but these key points are game changers!
Improving your organic section ranking isn’t a “set it and forget it” task, but here we have covered the most important ways you can really give your business a boost in that department.
This is a big one, relevant, helpful, and authoritative content. Google wants the most relevant content in the fastest way possible for you to serve for them to rank you and index you. That’s one of the biggest things.
So having content that is speaking from your point of view as a business owner about the services that you provide in the areas that you provide them in is huge for your ranking factor. Okay? And it’s something that you cannot Just throw something in the ChatGPT and develop a service page and throw it on your website. One Google will find that.
ChatGPT, and we’ll talk about it, is a great tool. Like, you can write your whole entire website content with ChatGPT but you need to put your own personal touch on that content. Talk from your voice. You’re the only person that knows your business. You know, and you know your business better than anybody else, I guess is my point.
So you got to make sure that you’re speaking from a point of authority and conversationally. And helpful content. Video we’ll talk about video. Video is a really easy way to get that helpful content out there But your service pages, all your blogs should be providing value, right? Like, I hope to be doing today for you guys.
An optimized Google Business Profile. I told you before if they’ve decoupled their Google Business Profile from your organic ranking. So, everything’s Zach talked about in the Liftify session, you need to be getting reviews consistently and you should be properly managing your Google Business Profiles.
In case you missed the 1st and 2nd parts, check these on the links below:
If you have any questions about improving your organic section ranking or need help, please reach out to us!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.