Getting new customers is similar to online dating. Before they even call you, they are going to do some trolling on your website, social media, check out your Google My Business reviews, etc. to see if you are even worthy of calling.

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Stop Optimizing for Algorithms.

Start Optimizing for the Guy With Water Pouring Through His Ceiling. That homeowner at 11pm doesn’t care about your meta descriptions. He cares that you

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