You can get the phone to ring and still lose the job.
Most Restoration Companies know how many leads they got last month. Very few know what was actually said on those calls and in those in home estimates. In this episode of the Restoration Rundown, Nick D’Urbano breaks down Porter, an AI sales coaching platform for the trades, and why coaching from real conversations may be the biggest untapped opportunity for restoration owners.
Porter records conversations in the field and on the phone, summarizes them, scores them against your own sales process, and shows managers exactly where their team can improve. Nick explains how it works, who it’s for, what the first month looks like, and how it works alongside sales coaches instead of replacing them.
In this episode:
- Why improving your conversion rate is the biggest needle mover in the business
- How Porter records field conversations, in home estimates, and phone calls
- How conversations are summarized, scored, and turned into coaching
- Why “game tape” changes how owners train and manage sales teams
- What Nick says clients typically see when they pair coaching with Porter
- What the first month with a tool like this looks like
- How to get reps on board, and why incentives matter
- How Porter works with sales coaches instead of replacing them
- What’s coming next for Porter, including new hardware
Learn more about Porter and get the Restoration Rundown listener offer (mention you heard about Porter from us for a special discount!): https://calendly.com/nick-runporter/porter-demo-icm
Don’t forget to get 30 minutes with James Hatfield from LiveSwitch – no obligation: https://meetings.hubspot.com/james-hatfield/
Want a real look at where your marketing stands? Book a free strategy session with Ironclad Restoration Marketing today!
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.