What happens to your business when the weather stops cooperating?

If the answer is “crickets,” you’ve got a visibility problem, not a demand problem.

The demand is out there, your prospective clients just can’t find you. Let’s fix that.

They’re going broke. They’re failing because of what they neglected and what they skipped building during the busy one. Phone just stops ringing. And if that resonates with you, then stay tuned here because that’s not growth. If your company only works when a storm shows up, you don’t own demand. You’re just renting it.

I want to start here because this is the mistake I see more often than not. Busy is not the same as predictable. If your business only works when the weather cooperates, again, you don’t own that demand. You’re just renting it. Nobody likes to rent, especially in these markets these days.

I want to say parked trucks will cost you more than bad marketing, right? Parked trucks cost more than bad marketing ever will. Your trucks parked means idle crews, lost momentum, stressed out guys, guys quitting, going to the next guy, your dispatch chaos. And most of the time, it’s not because the demand isn’t there. It’s because the demand exists and your visibility doesn’t match it.

 

Did You Catch the Built To Win Episode of The Restoration Rundown? Full Replay here:

Did You Catch the Built To Win Episode of The Restoration Rundown? Full Replay here

Access the Built To Win Deck here for FREE: https://link.sendlink.co/qr/9bCTA7quI_nU

Don’t forget to get 30 minutes with James Hatfield from LiveSwitch – no obligation: https://meetings.hubspot.com/james-hatfield/

Want to know what your visibility looks like? Let’s chat! Our free, no-obligation strategy session can help you understand what’s going on and how you can improve.