Your restoration company’s website might be bringing in plenty of traffic and losing almost all of it before anyone calls.
In this episode of the Restoration Rundown, Ben Ricciardi breaks down the 6 most common website mistakes costing restoration contractors real jobs, and exactly how to fix each one.
If your site isn’t turning visitors into booked jobs, this episode walks through the leaks, one hole at a time.
In this episode:
- Why website traffic is the wrong metric to celebrate
- The phone number placement mistake costing you emergency calls
- Why vague calls to action lose confused visitors
- How long intake forms kill conversions during a crisis
- Mobile load speed and why it matters more than ever for restoration searches
- The trust signals missing from most restoration websites
- How unclear service area pages confuse both Google and real customers
- A simple self audit you can run on your own site this week
Timestamps:
00:00 Cold Open: Your Website Is a Leaky Bucket
02:06 Why Traffic Isn’t the Metric That Matters
04:20 Hole #1: Burying Your Phone Number
06:57 Hole #2: No Clear Next Step
09:20 Hole #3: Long Intake Forms
11:37 Hole #4: Slow Load Times & Bad Mobile Experience
13:33 Hole #5: Missing Trust Signals
15:25 Hole #6: Unclear Service Area & Services
17:26 How to Audit Your Own Site This Week
19:29 Close & Strategy Session CTA
Want a real audit of where your website is actually leaking jobs? Book a free strategy session with Ironclad Restoration Marketing, the agency working exclusively with restoration contractors: https://lp.ironcladrestorationmarketing.com/strategy-session-offer
Follow Restoration Rundown:
- Spotify: http://open.spotify.com/show/2Dv2dN86o0VMh2hk9nikhO
- Website: ironcladrestorationmarketing.com
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.