Check out this clip where Jeff Moore talks about the first 2 phases of building up your restoration company.
He also talks about how even ATI Restoration had some struggles in the early days and how they overcame them.
Jeff: “You wanna be the face of the organization. And if you’re leading from behind a desk, you’re now dependent on employees. And guess what? Employees leave, you don’t. So to the extent that you are the face of the organization, you’re gonna have longevity, you’ll have loyalty that will surpass anyone working in the organization.
And so I would say Phase One was really LOYALTY, people that dad knew, and then I would say Phase Two was Going Into New Markets, hiring people in those markets. And I would say that success was not very good. Like, I wouldn’t make that bet today. And I would say it was less than 50-50.
There was an office that took us 10 years to make a buck. Oh yeah. Literally a dollar, and it took us 10 years. I’m glad we did it. I learned a lot from it. But after that we got a lot more strategic. And so we went to Denver, Colorado, our closest office was Chicago, and Arizona.
And we went to the market for 12 months and we would spend a week out of the month visiting with customers, meeting with people like Jon-Don, and Aramsco at Bay, Texas. The suppliers, the dry cleaners like, who’s in the market, who’s a good estimator, who’s a good sales person who can give me business.
And we’ve probably spent a hundred thousand dollars, and not that you need to do it at that size and scale, but believe it or not, we generated several million dollars in revenue the first 12 months without our brick and mortar. We subcontracted all of our work out to another Restorer, and our first full year in business, we did $10 million in revenue.
Wow! By planting our flag in advance. Planning, strategizing, we knew who we were gonna hire before we opened up. We figured out where we wanted our office to be, but I would just encourage people, if you’re looking to expand like, the further you get away from home, the harder it is.”
Be sure to check out the full podcast episode!
https://ironcladrestorationmarketing.com/check-out-our-latest-restoration-rundown-episode-with-jeff-moore-president-of-ati-restoration-and-ria-full-replay-here/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.