You’re probably looking at your website thinking, “There’s so much content here. What’s the big deal if I have video content or not?”.
We’re here to let you know it makes a difference! Here are the 3 big reasons why you are going to want to add videos to your restoration website.
What’s up, everybody! Here are three reasons that you need to be making video content for your restoration company. Number one, video content is helpful. It can help you build a level of trust with potential customers by letting them get to know you, your processes, your services in your service area, a little bit easier. People are more apt to watch a video than they are to read something.
Number two, if you’re spending any money on SEO or digital marketing, YouTube is the second largest search engine in the world. So making YouTube happy is going to help you out with your organic rankings and get you to be more omnipresent, meaning your brand is going to be everywhere people are searching for online.
And number three, video content is great content to share on your social media channels. A video can be easily transcribed into written content that can be added to a blog on your website that can be added as a social media post. It can be uploaded to Tiktok, Twitter (now X), Pinterest, YouTube, Instagram, Facebook, and anywhere your potential clients may be.
That’s making math work for you. That’s making one piece of content work equal five. So get out there, start making videos, and start answering your customers questions to build trust, get better organic search results, and be omnipresent with really easy to digest content. We’ll talk to you soon.
Not sure if your site holds up against the competition? Contact us today for a RISK FREE strategy session where we will evaluate your site and tell you how you can improve.
https://ironcladrestorationmarketing.com/get-started/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.