Last time Doug Weatherman, COO of Rare Restoration, was on the show, he ended the conversation with a tease:
something called JSTFYD was coming, built to give restoration contractors a real weapon against AI driven claims systems like Elysian and Guidewire ClaimCenter.
That product is here, and it’s called JSTFYD.
In this episode, Doug returns alongside Carlos Ramirez, owner of Pure Restore and Paragon Environmental in Denver and the creator of JSTFYD, and Max Pena, who leads marketing for the platform. Carlos built JSTFYD to solve bottlenecks inside his own restoration company, and the results speak for themselves: Pure Restore’s net margin went from 11 percent in 2024 to a projected 35 percent in 2025, without a major jump in revenue, largely by catching missed line items, cutting collections staffing from three full time employees down to about 27 hours a week, and hiring for culture instead of restoration experience.
Carlos, Max, and Doug break down the four core features of JSTFYD, including a restoration specific AI assistant, a final review tool that has found between 800 and 3,000 dollars in missed scope per job, automated adjuster response drafting that fights delay, deny, and defend tactics, and a comparative tool that flags every discrepancy between two estimates in five to seven minutes.
Did anything from this episode resonate with you or leave you with questions? We would love to open a conversation in the comments below, so let us know what you think!
🔗 JSTFYD: jstfyd.com
00:00 Introduction
01:05 Instruction to connect to LiveSwitch
01:20 Greetings
2:22 Doug, Max and Carlos join the Podcast
3:14 The Reveal of what has been built
4:21 Max Introduces himself
5:14 Carlos Shares His Background
06:17 Naming the Problem
13:05 How JSTFYD Closes the Gap
20:45 Your Team and Your Bottom Line
47:14 Get in touch with JSTFYD
48:00 Challenge to all the Restorers out there
52:00 JSTFYD is the Restorer’s Weapon to Fight Back
54:30 How Ironclad Can Help your Restoration Company Tighten Up Your Growth Plan
Curious of our last Restoration Rundown Podcast with Doug, here’s the Replay! https://ironcladrestorationmarketing.com/in-case-you-missed-it-our-most-recent-rundown-episode-with-doug-weatherman-full-replay-here/
In Case You Missed it- Our most recent Rundown Episode with Doug Weatherman (Full Replay Here!)
Don’t forget to get 30 minutes with James Hatfield from LiveSwitch – no obligation: https://join.liveswitch.com/hzl6jpv6328r
Are you ready to dominate your Digital Presence and make your Restoration Company confidently shine online?
Schedule a Free Strategy Session here: https://lp.ironcladrestorationmarketing.com/strategy-session-offer
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.