2024 was one heck of a year! You may have noticed a lot of changes when it comes to your digital presence, and we are here to tell you that you are not the only one.
If your business is online, chances are you were affected by these changes in some way, shape, or form, and we think it’s important for all of you out there to know exactly what has changed and how your Restoration Business can adapt to use it to your advantage.
I’m joined by Nikki from our team at Ironclad Restoration Marketing for this 2024 recap, where we will talk about some of the major changes we all experienced last year- from LSA and GBP maintenance and management to exploring the AI Overview and what it means for your Restoration Company’s rankings and visibility, and everything in between.
Nikki: Yeah, there’s been a lot of changes. And, you know, on the day to day, you might see something in your Marketing Company change. You might have questions. And it’s just, you know, with the way Google is, the climate of the Digital Marketing environment right now, sometimes there has to be changes.
And we thought it was a good opportunity to explain why you might see some things changing and, let you know that we kind of, know what we’re doing a little bit, (Wow!) when it comes to the stuff.
Ben: Well, definitely more so you guys know what you’re doing than me in most cases, but you know, but that’s why we do this. So we, it’s a really kind of, a gut check. In most cases, we’ve known all this stuff was coming. A lot of these changes were late in the year in 2024, but I think it’s important to look back on. What was going on? Right?
Especially for anybody out there that’s listening, that might be engaging with another Marketing Agency, or they have a great in house team, or they have a great agency. This is just to help reiterate that, like, you can’t sit and forget this stuff. Things move so fast, especially now in this technological age for the last 20 years.
Now, more with the prevalence of AI, things are moving really quick. So we really love doing these internally in house to kind of be a gut check to make sure we’re on top of all this stuff. So we figured it’d be great. To share it with everybody out there, more to affirm that you might be doing the right thing or maybe kind of teach you like we learn a lot to, you have to move into a different direction.
Tune in on Friday, February 7 @ 9AM (EST) as we take a deep dive into the major changes from 2024 and what you should do this new year to keep up with the times.
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.