LIVE Today: Everything you need to know about the Pink Plunger Expo
Alvaro from 1-Tom-Plumber joins us to talk all things about the National Pink Plunger Expo.
This week on the Restoration Rundown, Ben sits down with Alvaro Leal, Business Development Director at 1-Tom-Plumber, to go behind the scenes of the National Pink Plunger Expo 2026 (Sept 28–30, Clearwater, FL). Alvaro breaks down what franchise growth actually looks like from the HQ side, why franchise networks invest in live events, and what attendees — including Ironclad Restoration Marketing, who’ll be exhibiting — can expect on-site.
“One of the things that breaks franchises is the involvement. You’re buying a business that is a franchise. That doesn’t mean that this is passive income. This is not something that runs on its own. You have to be involved. I mean, if you buy, you spend all this money on a business and you don’t care like what your operations manager is doing. You don’t meet with them daily at least on the early stages of the business and you don’t have involvement. That’s what’s going to break you.
Because if you go one year without involvement and then you’re trying to catch up, that’s a whole year of work that you missed. Oh yeah. That your business has been operating the wrong way. So you have to reboot, revamp the whole system, go all the way back and restart and do all the thing over again. So involvement from the very beginning is key for the franchises because that’s what we want to achieve.
You know, you’re buying a business and that’s what people want to do at the end. You’re working your business for a few years and then you have more time to either build other businesses, keep generating wealth and doing other things with your life. Spend time with your family, go golfing, go play tennis, go whatever you want to do and have fun with your family and your loved ones. But you need to put that involvement at first. That’s what will either make you or break you.”
If you’re a contractor considering franchising, exhibiting, or just want to understand how franchise development works from the inside, this one’s for you.
🔗 Conference info: 1tomconferences.com
📍 Find Ironclad at our booth in Clearwater, Sept 28–30
Stay tuned today at 9:30 AM EST!
📍 Youtube: https://www.youtube.com/@ironcladrestorationmarketi9912
📍 LinkedIn: https://www.linkedin.com/company/ironclad-restoration-marketing/
📍 Spotify: https://open.spotify.com/show/2Dv2dN86o0VMh2hk9nikhO
Are you ready to boost your Digital Presence and make your Restoration Company confidently shine online?
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.