There is a lot of chatter out there about what needs to be changed with SEO and digital marketing strategies in order to keep up with AI’s presence within our search engines and results.
The answer might surprise you! This info comes straight from the horse’s mouth, so be sure to watch this short video and get the scoop.
Hey what’s up everybody! It is another beautiful raining/sunny day down here in South Florida at the Ironclad Restoration Marketing offices. And I wanted to address something that’s been a really hot topic of not just this year for the past couple years here and that’s AI. And how it relates to your search engine rankings. Now, there’s been so many articles. There’s been much adieu about changing tactics and what people need to do to rank in the AI overviews and all the different things with AI hoping that The Terminator 2: Judgment Day movie does not come to life.
Well, in a article that was just released by Search Engine Land, Gary Illyes from Google, one of the lead analysts at Google, just put some of that myth to bed. According to him there is no different tactic you need to be doing when it comes to SEO to rank in AI overviews. In fact AI is looking at search more intently and just like it’s always been with SEO they’re looking for helpful reliable and valuable content. So, if your SEO agency or your Digital Marketing agency is getting you good rankings and they’re getting you good results then you can rest assured that if they continue in that path as long as they’re following Google’s guidelines, you are gonna continue to get your website ranked higher and higher on the search engines.
So, there are no special tricks. There is no way to circumvent it. Just like any other time Google’s made a change you just keep fighting the good fight following their guidelines and putting out helpful, reliable, trustworthy content, and that’s what Google’s looking for at the end of the day. Whether computers are looking at it or whether people are looking at it. That’s how you can stay on top of the game and keep your website ranked higher. It’s what we’re doing here at Ironclad Restoration Marketing. Again, if you know us or work with us or listen to my podcast, you know that we don’t like to make knee-jerk reactions.
So this was a really cool article to come across to just reiterate and revalidate what we are doing for our customers and what I’m telling everybody out there. So don’t worry about the AI stuff. You should be implementing it into your business finding ways to automate, utilize it. It’s a great tool to do everything. But when it comes to search engine optimization, SEO, there is no special way to rank better. Just keep doing what you’ve been doing if it’s been working. If it hasn’t been working, go ahead and reach out to us. Go to our website at ironcladrestorationmarketing.com. Schedule a strategy session and we can probably tell you why it is or is not working for you. We’ll talk to you soon!
Need help with your digital marketing or have questions? Don’t hesitate to reach out anytime!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.