Some of the most underestimated factors when it comes to converting restoration leads are here and it may not be what you think it is.
Watch this video where we break it down for you.
One of the most important factors when it comes to converting leads for your restoration website is personality and authenticity showcased on that website or your social media profiles. One thing I hate to see and something that absolutely doesn’t work out there is just having the same stock photos on your website and stock videos that every single restoration contractor out there is using. It’s not really building any trust with your clientele or your potential clientele.
So having authentic pictures of you and your team, you and your family on your social media post, jobs in progress, all of those things lend to build up a certain level of trust with your target client. You have to remember you have to build up some level of trust because people are entrusting you to come into their homes and remediating sometimes catastrophic property damage. They need to be able to trust you.
The best way to do that is showcasing your team on your website. They get a chance to get to know you virtually before they pick up the phone to call. I’m Ben with Ironclad Restoration Marketing and I help restoration business owners get more sales by getting their internet marketing right.
Are you ready to boost your Digital Presence and make your Restoration Company Really Shine online? Contact us here today!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.