We have another great episode of the Rundown coming soon, and this one is a party!
Joining us is Doug Weatherman (COO, Rare Restoration), Carlos Ramirez & Max Pena (JSTFYD), and they are here to talk about something very exciting.
Every restoration contractor knows this feeling. You write a fair estimate, and the check that comes back is smaller. In this episode, Doug Weatherman finally reveals what he teased months ago: JSTFYD, a tool built by restoration guys to fight back against AI driven claims systems. Creator Carlos Ramirez took his own company’s net margin from 11 percent to a projected 35 percent in one year using it. If an adjuster has ever run you in circles, watch this.
Ben: “Now, back with us is Doug Weatherman, the COO of Rare Restoration, who’s been at the forefront, if you’ve been paying attention, of bringing AI into how restoration companies operate. Doug, I’m bringing you on here. I’ve also got Carlos Ramirez and Max Peña of JSTFYD. Carlos is a creator of JSTFYD. Spent over a decade in restoration, including time deployed to different hurricanes around. So, he really knows the game. Been in this industry for quite a while. Max handles a lot of marketing, communications. Max and I are going to get along quite well with the marketing expertise, guys. But, you know, before we get too much into it, I want to let you guys talk about your background. I want to get into what you built and what it actually does for you guys. So, I want to welcome you guys on the show there today. Doug, welcome back, buddy. It’s about time you get this thing rolling, right?”
Doug: ”Yeah, man. Happy to be here, brother. It’s nice to be back. Really excited to tell you guys about JSTFYD today. We got a lot going on.”
Ben: “Yeah, Doug and Carlos, Max, thank you guys, too. Before I get into you guys real quick, I got to—I got to touch base with Doug because he, like I said before, he did leave us on a little bit of a cliffhanger. Doug, you told us, told me, told the crowd here that JSTFYD was coming. Walk me through the moment. What are you guys actually building towards?”
Doug: “JSTFYD is the world’s first claims management system for restoration. It’s built by restoration guys for restoration companies. We put heart and soul into the development of this whole entire company. It’s built to solve a specific problem that only our industry has, and it’s a one-of-a-kind, first of its kind type of product for our industry.”
Ben: “That’s super exciting. I got a chance to peek under the hood a little bit. Check out the website which I’m going to show. If you’re listening to this, check out the YouTube and then we’ll have the website URL in the show notes. It’s jtfyd.com.
Max: “My name is Max Peña. I’ve been in marketing now for almost 15 years. And I met Carlos almost 5 years ago now when he was starting Pure Restore here in Denver. And so I was one of the first hires he made for his company.”
Carlos: “So my name is Carlos Ramirez. I’m the owner of Pure Restore, Paragon Environmental. Currently, I’ve built and sold three other asbestos restoration companies in the past here in the Denver area. Yeah. So, really what Justified is, it’s solutions to bottlenecks within my own company. At the end of the day, what I do is I solve problems in my restoration company, my abatement company, and I built—well, when I say I built software for this, really, I had engineers do this, but I worked with some engineers to help with my bottlenecks within my own restoration company.”
If you’re into the Restoration Industry, you won’t want to miss this!
When: Friday, August 21 @ 9L:30 AM (EST)
Where: YouTube & LinkedIn LIVE
📍 Youtube: https://www.youtube.com/@ironcladrestorationmarketi9912
📍 LinkedIn: https://www.linkedin.com/company/ironclad-restoration-marketing/
Don’t forget to get 30 minutes with James Hatfield from LiveSwitch – no obligation: https://join.liveswitch.com/hzl6jpv6328r
Are you ready to dominate your Digital Presence and make your Restoration Company confidently shine online? Schedule a Free Strategy Session here

Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.
