Are you underinvesting in your Restoration Company’s visibility?
What most Restorers don’t consider is that few slow weeks with a parked fleet can quietly cost you more than an entire year’s marketing budget.
Join me for the latest episode of the Restoration Rundown this Friday at 9:30 AM EST on YouTube and LinkedIn Live to learn why.
Think about how much a parked truck actually costs you. Parked trucks cost more than bad marketing ever will. Downtime. Think about that. It affects your ability to scale. Your trucks parked means idle crews, lost momentum, stressed out guys, guys quitting, going to the next guy, your dispatch chaos. And most of the time it’s not because the demand isn’t there. It’s because the demand exists and your visibility doesn’t match it. All right, so let’s put a real number on it for a second. Right? Think about how much it costs you to have a truck and a two-man crew sitting idle for a week.
I know for me and my site development company, the numbers are a little higher. We have a little bit heavier iron and equipment than you guys use, but that costs me about $1,000 an hour to turn the key in this company. So, think about your payroll going out the door for an entire week with nothing coming back in. And it’s a momentum. Your dispatcher has to rebuild from a dead stop, not a rolling start. So, all that money and all that stuff that you did during peak season goes right out the window because you’re just financing guys to sit around.
Now, if you multiply that across your entire fleet, right, and a few slow weeks will quietly cost you more than most companies spend on marketing in a whole entire year, right? And that’s the thing in the trade most people don’t see very clearly. You’re not saving money by underinvesting in visibility. You’re just moving the cost from a marketing line to a payroll line item. And the payroll version hurts just a little bit more.
Want to connect in person? I’ll also be presenting this live at the Experience Conference in September!
Are you ready to boost your Digital Presence and make your Restoration Company confidently shine online?
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.