Is AI changing how homeowners find Restoration Companies,

or is the marketing industry just creating more BS?

On this episode of Restoration Rundown, we sit down with Nikki Buchman, Marketing Manager at Ironclad Restoration Marketing, to cut through the hype surrounding ChatGPT, Google AI Overviews, SEO, and AI visibility for Restoration Contractors.

Ben: Here’s the million-dollar question for today: Does AI recommend your restoration company, your competitor, or somebody who hasn’t even touched a drying machine in their life?

Seems like everybody right now is talking about AI. We’ve had multiple episodes about it. I mean, every single convention you go to, you’re hearing something about AI and the new visibility and everything like that. And half the marketing world is telling you SEO is dead; the other half’s trying to sell you some new service with three letters that nobody seems to understand. But what’s really happening?

In today’s episode, we’re going to really get into how AI is changing the way your customers are finding restoration companies, what you should actually be doing about it, and why that three-point website audit you just got from ChatGPT or Claude might not be worth the paper that you printed it on or the time that is spent sending the email over to your marketing agency to try to hold them accountable.

Joining me today to talk about all things AI and content is none other than Nikki Buchman, the marketing manager here at Ironclad Restoration Marketing, who for a while now has been digging into all of this stuff that we spoke about.

Nikki, thanks for hopping on. Thanks for joining us today. Real quick, before we get into it, what has surprised you the most while you’re researching all the AI changes?

Nikki: I don’t know, it’s all kind of surprising, right? As someone who hasn’t grown up with computers my whole life because I’m that old, I don’t know. I think the surprising thing is, you know, even the older generations are getting into AI, so it’s a lot of people using it. And how many people just put explicit trust into it is what’s very alarming to me and the most surprising, probably.

Be sure to join us live, you won’t want to miss it!

When: Friday, November 13 @ 9:30 AM (EST)

Where: YouTube & LinkedIn LIVE

📍 Youtube: https://www.youtube.com/@ironcladrestorationmarketi9912

📍 LinkedIn: https://www.linkedin.com/company/ironclad-restoration-marketing/

Don’t forget to get 30 minutes with James Hatfield from LiveSwitch – no obligation: https://meetings.hubspot.com/james-hatfield/

Are you ready to dominate your Digital Presence and make your Restoration Company confidently shine online?