One of our Restoration Companies was complaining about a lack of leads, but call quality audits revealed the truth:
their answering service was keeping callers waiting on hold for up to two minutes!
Who has that kind of time during an emergency?
In Restoration, time is money. JC Cariaso breaks down why poor response times, weak follow-through, and slow phone handling silently tank your ad performance, burn leads, and leave serious cash on the table.
And also the way they answer the phones, you know. And your follow-through.
You know, we listen to those calls as far as the quality and see how… You know, we had a client a little while ago that they were complaining about lack of calls. And I’m like, “You know what? I’m going to listen to those calls myself.” And I come to find out they were making people wait, sometimes even two minutes. And I’m like, who would even wait two minutes to… I’m like, either you better train your answering service or get a new one because you’re losing money. You’re leaving money on the table.
So it’s not enough for us. You know, we look at the whole, all the way through to them answering the phones. And even the ones that sometimes they do answer the phone, you know, but sometimes it’s like… I can’t reference the name, but account managers are telling me that they were just a little too soft.
As far as like, listen, you’re up against a lot. You know, how many more companies are they calling? You know, it’s like you got to be—not saying like you got to steamroll and be aggressive—but, you know, be professional. Just let them know, “What can we do to help you out when you’re looking to make a decision? And I know you’re probably talking to a couple of companies, and you know we’re busy too, but we can get there by scheduling in our calendar by tomorrow. Is that cool? Yeah, no problem. Okay, let’s do it.”
You know, just don’t beat around the bush. It’s like, dude, time is money. And, you know, so you got to see it all the way through.
In Restoration, time is money. JC Cariaso breaks down why poor response times, weak follow-through, and slow phone handling silently tank your ad performance, burn leads, and leave serious cash on the table.
📺 Watch the full episode of The Restoration Rundown AIRING TODAY at 9:30 AM (EST) on YouTube & LinkedIn LIVE!
📍 Youtube: https://www.youtube.com/@ironcladrestorationmarketi9912
📍 LinkedIn: https://www.linkedin.com/company/ironclad-restoration-marketing/
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.