Its easy to get overwhelmed when it comes to digital marketing and feel uncertain about how to use your budget to it’s maximum potential.
Though there are a lot of moving parts that should be included in your Digital Marketing Strategy, Yas is here to tell us about the tool that will give you the most bang for your buck. Check out this video to learn more!
This video is a clip from our 2025 Restoration Rundown Digital Marketing Webinar which you can find on our YouTube Channel, or listen to it on your favorite podcast platform.
https://ironcladrestorationmarketing.com/webinar-replay-the-2023-no-bullst-internet-marketing-plan/
Ben: I know listen, out of everybody that’s been here today. I’m really excited about this section because this has been like one of the most effective lead generation sources for us. It’s also, at the same time been a very frustrating channel to deal with, right?
Yas: To reiterate exactly what you were saying at the beginning, or in a couple of minutes ago, if you do SEO, it’s organic it’s gonna take a minute. If you do the Google My Business (now Google Business Profile) you are tied to those reviews, and those posts, and those updates so it’s going to take some time. If you go through Google Ads, you have to be very, very specific and very conscious about all the keywords, the negative keywords, everything that you just mentioned is very very accurate.
But at the at the end of the day this is the most cost-effective like you mentioned, for our clients and the maximum ROI that we have found for most of everybody whether if they are in Texas competing with really high expenditures, or they’re in New York, or Las Vegas, or in Miami. So it doesn’t really matter. If everything changes and varies throughout the states, but this is the first page that you’re gonna be.
And it rotates all the time so might not see yourself on the first position but you’re always gonna be in between the first and the third position rotating through the day. So depending on the hours that they’re looking for, they will find you absolutely every time.
#restorationcontractor #restorationservices #waterdamage #mold #iicrc #waterfiremold #moldremediation #firedamagerestoration #waterdamagerestoration #moldtesting #marketing #SEO #digitalmarketing #webdesign
Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.