It’s easy to lose focus on what matters the most when you’ve got a ton of stuff in front of you that demands your attention. Whether it’s work crisis issues to deal with, personal, finances, health, etc.
Here’s a clip from our recent podcast with Jon Isaacson (The Dyojo and Ares Restoration) where he talks about wasting time on stuff that wasn’t paying the bills and what he did to refocus his efforts to get back on track.
“All the crap we do though, is that right? Even internet marketing, right? If you’re just like, I want more leads. Well, that’s not specific enough. Like what kind of leads do you want? Where do you want them from? So ours was, when we really sat down. It’s like, we’re wasting a lot of time on stuff that’s not paying the bills.” ~ Jon
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.