Attention is the biggest commodity at the moment. And videos are one of the best ways to get that attention, especially social media. People are more likely to remember content they see from a video vs a graphic or text. So what video content should you up with? Just document jobs (before and after), videos of your team, equipment, testimonials, tips, etc. Keep them short and sweet, under 1 minute is perfect. But more importantly you have to be consistent. A few times a week minimum. This will also help your brand and separate you from your competition.
What’s going on, everybody? We’re out here shooting some video for one of our clients, and I wanted to take a minute to let you know that if you’re not leveraging video in your restoration or cleaning business to get more attention online and get more sales, then you really need to be doing it. If you’re not, you’re missing out on a huge opportunity to get attention, get social proof, and build trust with your target customers.
So, if you do shoot a video, for instance, you offer water damage restoration services, make a video about it. Tell people that they can trust you. Tell them what your process is and then syndicate that content. It’s great social media content. It’s great on YouTube, the second largest search engine in the world.
Put it as a Google business profile, post, transcribe it, get it on your website as a blog, but make sure that you’re consistently shooting video for your restoration or cleaning business to get a lot more attention online than you may be getting right now. Good luck!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.