Did you know that about 90% of people use a search engine to find a service or business they are looking for?
When it comes to the importance of SEO, the numbers don’t lie- just check out these statistics I present here! With consistency and the right systems in place (like SEO!), you can dominate your competition and increase your profit.
Why do you need SEO? 90% of people, this whole room just raised their hands. So, 100% of this room has used Google to find a business. 69% of website traffic comes, and kind of, old data. This is like from last fall. 69% of website traffic comes from organic search in your Google Business Profile. That’s huge!
The cool thing about this is, and this is relatively new. 58% of home service companies don’t optimize their websites or even do anything for local search. So you have a huge opportunity to do this stuff the right way and just dominate your competition online if you can be consistent and if you can build the right systems in place and use the right online channels.
All right! When people need your services or when people are looking for your services, they’re not looking for a restaurant trying to figure out, you know, what kind of steak I’m gonna get. They’re looking for somebody to remediate property damage. They need you now!
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Benjamin Ricciardi is the founder of Ironclad Restoration Marketing, A digital marketing agency that specializes in the Restoration and Cleaning industry based in South Florida. Benjamin is the author of The No Bulls**t Guide to Internet Marketing for Restoration Contractors and hosts The Restoration Rundown Podcast, a podcast that is focused on everything related to marketing and owning a Restoration and Cleaning Business. Connect with Benjamin and Ironclad Restoration Marketing on social media for the latest tips and tricks on how to grow your Restoration Business.